Monday, April 20, 2009
TWIX "This Week in Xerox"
Information was gathered from trade publications.
Xerox published a white paper on its bid win with Dillard’s department stores:
- replaced its b/w copiers with Xerox WorkCentre Pro color MFPs (473 each)
- installed remote management software, to track usage by employees and departments
- at corporate headquarters in Fort Worth, TX, installed a Xerox iGen3 110 production color system
- key-item color signs printed in Fort Worth, but merchandising shelf toppers are printed on each store’s color MFP
- Implemented a web-based DocuShare server for access to signage, HR forms, flyers, etc.
Xerox detailed how it uses direct mail campaigns to increase its sales:
-Campaign included a branded boomerang with stickers that included the recipient’s
name, state and company
- End users who responded by requesting an appointment with a Xerox rep were entered
into a drawing for a trip to Australia
Xerox announced it won a bid to provide a kiosk-type solution for selling copies at Office Depot locations. The solutions includes Xerox 7655 color MFPs and the AutoPay system from Equitrac that can accept credit cards.