Copier Sales "Lock Out The Competition"

We all look for the lock out features of a third party solution or a hardware feature that will enable us to get the sale. However, did you know that you can also have a certain product or certain line that will lock your competitors out?

Guess what? You can have that with wide format products from Paradigm Imaging. I'll give you a quick story of a recent sale that I had.

The time came to upgrade one of my larger accounts in New Jersey, they had eight MFP's plus a wide format MFP all from Ricoh. I took the time to visit every department and review their needs for new hardware and also to see if anything had changed from three years ago. Most of the departments were ok, except for the Engineering Department, this department had a Ricoh 240W MFP. When speaking with the department head, I uncovered the need for wide format color scanning and printing. Now, if you're familiar with Ricoh wide format products, well to say the least we have nothing to offer that copy, scan and print in color!

So, what to do........, we are a dealer with Paradigm Imaging. Paradigm Imaging has three wide format color MFP's that will allow for color scanning, printing and copying. Alright so far so good, now I need to check the meter on the Ricoh 240W just to make sure the the Paradigm Supra would fit the bill for volume and speed. Checking the meter on the 240W, I found that it produced 9,000 LF in three years, now that's low volume for this unit, one more thing to check let me go back to the head of Engineering and see if printing at 2 "d" (monochrome)size per minute will work. I did, and speed was not a concern, color scanning was the main issue with the need to print color wide format. Ok, time to make a long story short.

Since we had the relationship with Paradigm Imaging and the Engineering Department needed Color wide format scanning, printing and copying, we were able to produce a quote that met their needs. I truly felt that if we didn't have the Paradigm machines Engineering would have made some calls to get pricing for something we could not offer. If they had done that, the doors would have opened up and their would have been multiple proposals from other sources. The end result is we were able to secure an Eighty Five Thousand Dollar order by having a unique color wide format MFP.

If you're a dealer where you have heavy direct channel pressure, the Paradigm line is great to have in your back pocket. Check them out they have excellent support and wide range of wide format products!

One more thing check out the new Ci40, the most afforadble scanner on the market fir CAD and technical drawings!
-=Good Selling=-