Eric the "Office Worker" Gets a Supra Wide Format!

Eric the "Office Worker" recently changed jobs due to the economic slowdown and is now working for BetaAlpha which is a large custom power supply manufacturer located in Patterson, NJ.

Eric's job description? Well he pretty much does it all around the office, he's to the "go to guy" for making copies of wide format prints, scanning and archiving of existing wide format drawings.

For the last few months Eric had been charged with the task of scanning all of the engineering drawings that had been printed from the BetaAlpha's new wide format color plotters. At first, Eric asked his Manager, "why the heck do we have to scan these when you have the document in a digital format". Eric's boss replied, "Hey we don't pay you to think, just scan these and archive them in the system". With a gruummph, Eric shrugged his shoulders and off he went to the Xerox wide format system to scan, scan and scan some more.

Well, here's a few things Eric didn't understand, the prints from the plotter were in color and once they were printed they had to be sent to the Engineering Manager for approval. His approval meant that he had to sign and date every drawing that was printed. Thus, everything that was printed and approved had to be scanned.

When scanning Eric was amazing with the system, he was able to scan, scan and archive, all was well in Eric's world. Scanning was so simple, Eric had all of the scan attributes set up for one button. With that one touch of the button the document would be turned into a pdf and sent off to the correct folder on the network.

A few weeks later, Eric was asked to re-print a batch of drawings that had been scanned a few weeks before. Oh, Eric thought no problemo, within 20 or 30 minutes Eric returned with all of the printed scans. Eric's manager flipped through the drawings and noticed that all of that all of the lines on the drawing were black, hmmmph he thought, this is not the way they were printed.

The Engineers at AlphaBeta printed in color because they had different colors that represented different voltages. Eric's manager also noted that the signature and date line were barely visible. Now for the last three months, Eric had scanned thousands of drawings, plus he had scanned them the only way he knew how. How the heck did he know that the Xerox would not scan in color and that's what the engineering department needed.

Eric's manager was now fuming, he knew it wasn't Eric's fault and off to purchasing with Eric in tow. Eric's Managed explained the situation and stated "we need color scanning, and while we're at it, make sure you get one that's able to make color copies too!"

Remember Eric right? Well Eric appeared in a few of our blogs in the past and is also an avid reader of the P4PHotel. Eric suggested to the purchasing agent that they get a SUPRA. The purchasing managed looked at Eric and then his manager and said "get this guy outta here".

No, wait, Eric exclaimed!!! Now, just as quick as Ralphie in a "Christmas Story" blurted out "I want an Official Red Ryder Carbine-Action Two-Hundred-Shot Range Model Air Rifle!", Eric shouted this to the purchasing manager "The EIS Supra combines Best-of-Breed technology from Graphtec, Canon and Paradigm Imaging to produce a state of art solution for FM’s, CAD/GIS and Reprographics. Manage, and electronically distribute wide format documents for technical and graphic arts solutions with our array of EIS wide format copiers, scanners, printers and document imaging workflow software. The EIS Supra large format scan, copy and print solution provides maximum flexibility to meet your needs at an affordable price." Whoa, Eric was gassed after that!

The purchasing manager looked at Eric's Boss, stated, "Ok, get me the information on the Supra, and I'll get your department one right away and get this guy his Red Ryder!"

End result, another color wide format sale for a dealer that sold Paradigm Imagings Supra Color Wide Format Mulitfunctional system that prints, scans and copies in color!!

-=Good Selling=-

Copier Sales "Lock Out The Competition"

We all look for the lock out features of a third party solution or a hardware feature that will enable us to get the sale. However, did you know that you can also have a certain product or certain line that will lock your competitors out?

Guess what? You can have that with wide format products from Paradigm Imaging. I'll give you a quick story of a recent sale that I had.

The time came to upgrade one of my larger accounts in New Jersey, they had eight MFP's plus a wide format MFP all from Ricoh. I took the time to visit every department and review their needs for new hardware and also to see if anything had changed from three years ago. Most of the departments were ok, except for the Engineering Department, this department had a Ricoh 240W MFP. When speaking with the department head, I uncovered the need for wide format color scanning and printing. Now, if you're familiar with Ricoh wide format products, well to say the least we have nothing to offer that copy, scan and print in color!

So, what to do........, we are a dealer with Paradigm Imaging. Paradigm Imaging has three wide format color MFP's that will allow for color scanning, printing and copying. Alright so far so good, now I need to check the meter on the Ricoh 240W just to make sure the the Paradigm Supra would fit the bill for volume and speed. Checking the meter on the 240W, I found that it produced 9,000 LF in three years, now that's low volume for this unit, one more thing to check let me go back to the head of Engineering and see if printing at 2 "d" (monochrome)size per minute will work. I did, and speed was not a concern, color scanning was the main issue with the need to print color wide format. Ok, time to make a long story short.

Since we had the relationship with Paradigm Imaging and the Engineering Department needed Color wide format scanning, printing and copying, we were able to produce a quote that met their needs. I truly felt that if we didn't have the Paradigm machines Engineering would have made some calls to get pricing for something we could not offer. If they had done that, the doors would have opened up and their would have been multiple proposals from other sources. The end result is we were able to secure an Eighty Five Thousand Dollar order by having a unique color wide format MFP.

If you're a dealer where you have heavy direct channel pressure, the Paradigm line is great to have in your back pocket. Check them out they have excellent support and wide range of wide format products!

One more thing check out the new Ci40, the most afforadble scanner on the market fir CAD and technical drawings!
-=Good Selling=-

Copier Sales People "Selling Color Wide Format"

Tired of selling Digital Copiers, tired of the competition, pricing and bs that comes with it. Look no further! Paradigm Imagings EIS Supra was just awarded a BERTL's BEST Award!

Besides having almost no competition in the market place the EIS Supra is a Color Multifunctional Wide Format system that will Scan, Print & Copy in color! Margins are good and the competition is minimal at best. If you're currently selling monochrome wide format you must get into the end of the business, there are lots of opportunities for all us! Tell em P4P Hotel sent you.

Costa Mesa, CA - May 14, 2008 - Paradigm Imaging Group, a leading supplier of large-format scanning, printing and document archiving solutions, announced today that they have received the coveted BERTL’s BEST Award for the EIS Supra, awarded in the category of BEST Value for Price MFP Color Wide Format System.

BERTL analysts review current product lines and new product introductions to identify the select group of devices and software that stand apart from the others. BERTL’s BEST covers the entire digital imaging and document management arena. Earlier this year the EIS Supra was awarded the BERTL Four Star rating based on its versatility, ease-of use, and its use of best-of-breed components. BERTL recommends the EIS Supra for the facility management, CAD/GIS and reprographics markets.

“We are proud to receive this prestigious award from BERTL and will continue to offer innovative, versatile and technically sophisticated solutions while providing our customers, with the highest level of service,” says Randy Geesman, President of Paradigm Imaging Group.

About BERTL

For over 15 years BERTL Inc. has been the primary source for objective, independent product evaluation reports and comparative analyses on digital imaging devices and workflow solutions. Covering more than 5,000 products from all major manufacturers, BERTL publishes the world's most extensive and diverse library of evaluation reports on copiers, printers, MFPs, production and workgroup scanners, wide format devices, fax machines and color production equipment devices. For more information about BERTL visit http://www.bertl.com/.

About Paradigm Imaging Group

Paradigm Imaging Group is a large format solutions provider whose expertise extends from scanning and printing products to imaging systems integration, software development and product distribution. Paradigm counts among its clients, companies in reprographics, architecture, engineering, construction and manufacturing, as well as numerous public agencies at all levels of government. Since 1989, Paradigm has grown to become a leading provider of large format scanning and printing solutions