Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts

Sunday, June 16, 2013

4 Key Factors in Sales Order Process Automation for Office Equipment Dealers


We're so fortunate to have Rick Backus  (Cybercon Services) as a Print4Pay Hotel Sponsor/member. Rick is the guru of Business Process Optimization and we as Dealers should look no further than our own business process for sales orders.  It's the old "Eat what you Cook" and if more of us had SOPA in place, well.....we can sell the heck out of it.  This month please welcome back Ricoh Backus with:

Sales Order Process Automation

During my years of consulting for office technology resellers many conversations have led to the topic of equipment order processing and how to make it more efficient.  Management is frequently frustrated with the time it takes to fulfill an order, the lost paperwork, the lack of tracking and control not to mention the seemingly endless requests from sales reps about when their orders will be delivered and will it count towards this month’s quota.

 While most ERP systems have some level of order staging which will produce reports related to order status they are limited to the information they have access to.  How do you notify all the relevant users when the order delivery date changes?  How many times has the “sticky note” that someone attached to a document with the new buyout figure on it mysteriously vanished?  And why was that demo machine at the prospects location for over two months?  The list goes on and it is not limited to office technology resellers but that is our focus today.

 There are many factors impacting the overall process are but some of the more important ones are:

1)     Size and sales volume of the organization.

2)     Level of attention paid to all the details of the process (credit, leasing, inventory, scheduling, delivery, etc.).  Not everyone is as in tune with this as you might expect, which is a separate issue for another time.

3)     Keeping all the relevant parties (sales, service, admin, management & customers) up to date on the status and scheduling of the order.

4)     Capturing and tracking the myriad of associated documents from numerous sources, several of which require signatures.

 After many days of identifying, questioning and documenting processes, developing an understanding of the nuances of the sales order process as well as the needs of both users and management I came up with a answer to the problem.

The solution I developed uses Microsoft SharePoint as the core product which binds everything together.  Most companies are already using SharePoint to some extent so it makes sense from a cost standpoint.  And even if you are not the Foundation versions are no-cost alternatives to get you started.  Of course you have less functionality but mainly with reporting and Excel services.

SharePoint has all the capabilities we need to build this application.  Content management, retention policies, security, device accessibility, versioning, annotation, calendaring, notification and workflow.  It integrates easily with the rest of the Office suite which again, nearly everyone already has.  Finally, there are a myriad of products out there all of which have connectors to SharePoint, making integration with other applications possible with “out-of–the-box” configuration and little to no coding.

Here are some screenshots of a typical sales order record in SharePoint.

 
 
 
 
 

The date and status fields insure full process compliance, monitoring task intervals and drive revenue projections.

While manual updates are possible and necessary in certain cases the majority of these fields are updated automatically based on status updates, task completion and document captures.

As time goes by and data accumulates we can analyze it to develop benchmarks for task timelines and employ those standards to measure performance of the sales, admin, service and warehouse staffs during order fulfillment.  Ultimately getting orders processed, delivered and invoiced faster.

We also have a fully, text-searchable and accessible central archive of all the documents, emails, forms and other files associated with the record that were accumulated (many automatically from OMD and eAutomate or tablets in the field) throughout the order process instead of waiting to file them at the end of the process.

I am confident this application will resolve several business issues related to your sales order processing.   Contact me via email if you would like to receive more detail on this solution.
 
=Good Selling

Monday, May 27, 2013

How Can You be the Best at MPS, MFP, MNS?

What does it take to be among the elite sales people at your branch or your dealership?

For starters you've got to have a passion for being number 1.  Nothing floats my boat more than being at the top of the totem poll each and every month. I like to win, don't like to lose and will do the extra work to make sure my numbers are the best they can be month in and month out.

I've spoken about the 3D's of selling before and they are Desire, Dedication and Determination.  Too often I see reps that will slack off once they've hit their number. The phone calls, the appointments and the opportunities drop. On the other hand I also understand why this can happen, our business unlike any other is filled with rejection, riddled with price driven customers and reps, along with countless hours of research that can lead to failure.

To be the best you've got to WANT IT!  Why would you be in sales if you didn't want to be at the top of the ladder each month, each quarter and year end?

For me, I pick out a goal each year, this years goal is to be number one, not only in percentage of quota but overall sales volume (it's gonna be a dog race to the finish).  This year in 2013 wanted to raise my quota by $10K per month, you know what I did?  I refused it and asked then to raise it by $25K per month. I'll admit, I'm driven and once I set my mind on something I'll try my hardest to achieve that goal.  Along with claiming the goal,  everything else seems to fall in place like the commissions, the spiffs, the placements and additional knowledge of the competition. It's a never ending learning cycle and what I like best about sales is that as long as you put the work and effort in, you never know what the next day is going to bring!

So, I've got these three targets that I try to hit every month, I know that as long as I hit these targets I'm going to be Number 1.

If you'd like those targets, then please email me and after you've registered for the forums and I'll send them to you. Feel free to log on and become a member of the largest group of Copier (Imaging) Professionals in the world!

If you're interested in raising the level of your sales team(s) excitement with a motivational seminar. I'm available to speak at your dealership or direct branch. I have an awesome story to tell that can inspire reps to stay in the industry, sell more, and have more passion.  Send an email to art@p4photel.com

-=Good Selling=-

8 Tips from Selling Copy Machines in the 80's

When you've been in the business as long as I've been there always seems to be that little something that you can write about.

I was taught that after every order/sale I would then ask Mr. or Mrs. Right for three referrals that I could call on.  Seems back in the 80's everyone needed a plain paper copier. Wait! Let me stop right there, I'll go out on limb and bet that at least 60% of today's reps that are selling copiers probably always thought that copiers always printed on plain paper! Yes, the 80's, everyone needed a plain paper copier, and at the end of every sale we asked "Would it be possible to get the name of two or three businesses that may be interested in our services"?   That was then, and to tell you the truth the last time I used that is when a prospect asked for a better price and I tied in, "If I give you a better price will you sign the order today and I'll need two or three businesses that may be interested in my services".

But, it does bring back memories of things we used to do. Here's a short list of how we did things in the 80's:

1) Send a Thank You card for every sale you made.
2) Send a check for $25 or an in house credit to a customer that gave us as a reference and we made the sale.
3) Ask for referrals after every sale you made.
4) Knock on the doors of the businesses next to the customer you just made the sale to.
5) Give a check to the technicians for leads (they loved this, and I was very generous to many, now it seems that most dealers are controlling this, because too many sales people never paid up).
6) Send Christmas cards (I sent them with my name and the dealership name).
7) Call an existing customer and ask them if they know of anyone who is interested in my services (offer them free toner if a sale goes down).
8) Call and ask for a letter of reference (now you can still call them and maybe email them and ask them to post a referral for you on linkedin. I include my linkedin signature link on my emails)

I'm sure that some of are still doing a few of these today, but I plan to pick up my game with mailing Thank You cards again, asking for referrals after the sale, calling an existing customer to see if they know of anyone they could refer me to along with adding more referrals on linkedin.

-=Good Selling=-



Friday, May 17, 2013

Scan2Cloud Solution the Alternative to eCopy

When you've been in the busy as long as I've been you see many reps come and go, however for those of us that stick around we have a tendency to never leave the business.  I met Monte through the Print4Pay Hotel forums many years ago, it may have been in 04 or 05, even though we've never met we've been able to help each other with information through the P4P forums and ever now and then we get the chance to chat on the phone.

A few months ago, Monte introduced me to CC Scan and gave me a brief overview of the features and benefits of the program. I'm not able to offer CC Scan to my current prospects and current clients, although I wish I could. I'm sure many readers maybe able to use CC Scan as an additional tool or to add value to the MFP sale. Lately, I been asking every potential prospect if they are archiving or scanning to cloud based software and I would estimate that 60-65% have answered that question as a yes.  The key question would be "how are you doing that" and or please show me.  CC Scan allows you to.....well better that it comes from Monte than me.......

Capture Component based in San Juan Capistrano, California has just released its newest version of ccScan Now integrating all manufactures of MFP’s and offering an alternative to eCopy that is a fraction of the price.

This software allows users to scan document directly to cloud based repositories like Box.net, Salesfroce.com, Google Drive, SharePoint 365 along with several other cloud providers. Users simply scan the document at the MFP and key in Metadata at the point of scan and documents are automatically filed correctly and named correctly to the cloud. All companies are either looking at cloud solutions or they have already implemented one. At a cost of only @$360 annually you now have a solution to offer that your competitor may not. Want some help on a presale?

Monte Jensen with 20 years of experience in the MFP space is there to help with trial licenses and web-ex demos.

So, Monte knows his stuff, as a matter of fact he is my "go to" guy when I have a question about eCopy (speaking of eCopy, have you ever tried to get support out of them...).  Maybe you're looking for that special lockout feature, or maybe you're looking to build your Pro Services, or better yet you're looking to drive additional profits and margins.  CC Scan offers you many choices, no quotas and the opportunity to be "the expert" with Scan2cloud solutions and it's device agnostic!!!!

You can reach at 415-286-1127 or email him at monte.jensen@capturecompents.com  and as Monte would say "Good Solution Selling"

-=Good Selling=-

Sunday, April 21, 2013

Does Brother Corporation Have it's Sights Set for Another Acquisition?

I was stunned when I read the report that Brother Corporation has signed an agreement to purchase certain assets of their document imaging division. The purchase agreement is to include document scanners. image capture software and technical services.  The price, mere 210 million US dollars. I wasn't stunned by the sale because I had heard and read that Kodak was shopping the document imaging business for quite sometime. The stunned part was that Brother Corporation was the buyer.

What were Ricoh, Kyocera, Xerox, Canon, Toshiba and KonicaMinolta thinking? Recently I had an opportunity to provide 20-30 production scanners to a large firm with over 3,000 employees. I was in with Fujitsu and had Kodak as the competition. I knew that Kodak was shopping the business and made sure I the prospect knew.

When you think about what types of companies need high production scanners you can only think that they would be some of the largest

Sunday, April 14, 2013

Monday, A Day in the Life of a Copier Salesperson

FYI, this was something I posted about 4 years ago, this was just one Monday that I wrote about.  Seems it was the same time of the year, since the METS we're doing their home opener.

Monday???.....Everyone knows that a great copier sales person week starts late Sunday, because they called it quits early Friday!

With that in mind, Sunday night is geared to getting these type jobs accomplished.
  • Answering emails that came in late Friday
  • Preparing any quotes or orders needed on Monday
  • Researching items needed to quote early in the week on Monday or Tuesday
  • Checking your calendar to make sure there are no conflicting appointments
  • Going through your account list to see if there any viable upgrades coming soon
  • Rewriting your list of things to do
Whew, after all of that is done, it's MONDAY, yea!!! Time to make some sales YEA!!

The dreaded drive to the office, for someone like me, a late owl, I always find myself in a rush on Monday morning. Can you believe my wife picks out here clothes the night before? Well, not me, I'm a man and can figure that out in an instant, so off I go to work with two different color socks. Stop for coffee, and off to drive 33 miles which will take almost 90 minutes in order to get there by 8:00AM.

I'm at the office, get the laptop, get my presentation binder,

Saturday, April 13, 2013

How to Close More MFP & MPS Sales

The other day I read and article by Tom Callinan titled "Close More Sales" on The Week in Imaging.   I found the article enjoyable and a good read, in closing the article Tom presented this paragraph.

How do you actually close more sales? That’s easy; uncovering a solid business case by asking great questions, listening attentively, and focusing on moving the sale forward with every meeting. The best closers are those that spend their time to uncover specific issues their product or service will alleviate, and understands the precise value of addressing those issues before they ever move to their proof source. After you’ve uncovered a quantifiable business case and you’ve proven that your product or service can address that business case closing will be as easy as “It seems like it make sense to move forward with the (your product or service) acquisition/installation, doesn’t it?”

I agree with everything above, what I don't agree is that this will help you close more sales, it will help you close a sale.  For those of us in the business long enough we know that WE CAN'T close every opportunity.  There will be those appointments where you can be the best listener, you can ask great questions, you can uncover those specific issues, but you're just not going to get that deal for whatever the reason may be.  It could be price, value, a cousin pops up who is in the business, a neighbor is a friend of the CFO who has a guy, the list goes on and on.

The key to closing more sales is to have a bounty of opportunities and follow what Jim pointed out with every appointment. Let me put it this way, if your quota is 60K per month, you need three times that in opportunities that may close that month. That's $180K worth of potential business every month, if you don't have three times you quota in the monthly pipeline you won't close more sales.

This month alone I had two opportunities that went by the way side, one I lost and that opportunity was over $70k and the other was put on the back burner for a few months and that opp was $42K.   That's $112K lost, fortunately I still have another $60K that still may be able to close this month.

Many reps especially new reps will have a few good months or a few good quarters and then they'll relax, thus the activity will drop (which includes calls, emails, mailers, stop ins). When the activity drops then so does the opportunities. 

My belief is that you need to generate 3-5 opportunities each week to close more sales, we'll lose a lot of them but we'll also take our fair share also.

If you'd like to read more on this and become a member of the Print4Pay Hotel. We have more than 2,300 registered members from around the world that share sales information and tips on a daily basis. Registration is free and the forums are secure for members of our industry.

-=Good Selling=

Sunday, March 31, 2013

15 Ways to Make your MFP & MPS Proposals Standout!

Over the years I've seen a lot of really bad Copier and MPS proposals and some very good ones. The very bad ones far outweigh the very good ones.

AS much as we always try to get in front of the decision maker(s) there are many times when we just can't get the access to the DM and we have to submit a proposal to the gate keeper that will then forward the proposal for a decision.

What can make your proposal stand out from all of the others?

1. Make sure the proposal is perfect, no misspelled words, no wrong model numbers and no abbreviations.  I'd like to point out that abbreviations can make you seem lazy because you didn't take the time to type out the entire words,  and this can be seen as taking shortcuts, the last thing I want is the DM thinking is that I'm lazy or not putting the full effort in on something as simple as a proposal.

2.  Call to action items which can include value points, list of features and benefits to the prospect.

3. A lockout solution/feature, if you did you an awesome assessment you'll probably have one or two solutions or features that will make you stand out. Make sure that you list what your solution or feature is going to do for them such as:  "On our assessment we noticed that there are many prints being left on the copiers and printers that are never picked up, in addition these documents have personal information on them.  Our device agnostic Print Secure software will eliminate those pages being left on the printers and copiers, and in additional all of the pages that are printed will have a banner on the document stating who printed that document."

4. If you have multiple systems to quote add a floor plan showing the existing systems and what systems will be moved, replaced or retired.

WTF is a Copier Lease Forgiveness?

This week I was handed a quote from one of your reps in the office.  The system that was quoted was a Sharp MX-264N and the proposal in my eyes was weak at best.  The proposal addressed speeds, feeds, pricing and of course those meaning full laundry list of features such as scan2email, scan2folder and network printing.  Don't all of the MFPs have these as standard features now, the point I'm trying to make that in this proposal there was nothing that made the dealership, or the system stand out from all of the other proposal. 

The most I got out of this quote was this "Network printing utilizing PCL print board for fast efficient printing",  WTF!!!

The best line of the quote however was this "Includes Lease forgiveness of current lease and shipping unit back to leasing Co".  Buyer Beware right!!

If you're an end user reading this blog, if you ever see the above line I beg you to through out the proposal and the sales person and here's why.  First, there is no such thing as a Lease Forgiveness and if there was you would only be able to get that from the leasing company that you leased the equipment from and not the Dealer or Direct Branch.  If you think that the remaining payments are going to

Friday, March 22, 2013

7 Ways to Help You Get Better Results When Prospecting

Prospecting in the office equipment industry is equal to putting your shoes on every day. It's just something you do all of the time!

Now that I'm a little older and little wiser (that's me), I've been able to hone some of my prospecting skills to get better results and qualified prospects. Here's a few tips for you.

1. Sometimes during the sales process, the customer will ask for a better price, and yes you can use the standard close, "If I can give you a better price can we do business today?", however I'll also add that in order to get the better price I'd like to get two to three names and contact information for friends or associates that are in business that may have a need for my services. This is probably the best references or leads that you can get, and you must follow up on them right away!

2. Vertical Market Prospecting, follow up with other businesses that are in the same business where you just made a sale. Mention to the new prospect that you just helped out "xyz" company to new state of the art technology and also make the statement that there are many features designed for your type of business that will save time and money. It's just like the copier industry, when you come right down to it, its a small world and everyone pretty much knows someone else in their same line of work.

3. Prospect Around The Corner, when you have made a sale or have gained an appointment be sure to make a call to other businesses in the area and let them know you'll be meeting with so and so, and ask if you can stop buy. The same goes true for knocking on doors, whether before or at the end of the appointment take the time to stop at other businesses and tell them of your success or just drop a card and a brochure. It may take so time, however these cold calls will pay dividends down the road.

4. When going to a network event, GO ALONE!, this will force you into having conversations with other people and not yucking it up with your buddy from the office. Volunteer to be an officer or chair a committee for that organization.

5. Develop and maintain a mailing list of all your cold calls whether phone or on-site calls. Then set a reminder on a calendar program for a monthly mailing or emailing to these clients. You can mail brochures, flyer's or my favorite a neat little one page newsletter that will keep them updated with your new products and services. If you are religious in sending mail or email every month, you will start seeing great results in 3-6 months.

6. Many times when prospecting we can't get the name of the "right" person to speak, this is when you can turn to their web site and see who may be listed as C level execs. If you can't get the information I have a little secret that I can share (via email only art@p4photel and you'll need to register to be a print4pay hotel member, it's free) and I will send you a little trick that may give you the contact name you need or at least someone to start with.

7. LinkedIn baby! I use the free version, however I will use it to see if any of my contacts are connected or doing business with the company that I'm looking to penetrate.  I'll also use it to see if I already know anyone who is working there. If there is a connection with one of my existing accounts or someone I know I will ask for a connection.

If you have anything else to add, please feel free to!

-=Good Selling=-

Why Sales is a lot like Fishing

On my recent vacation in Deerfield Beach, Florida, I had the chance to catch up on some fishing. The day before I was to go fishing I thought I would check out the pier and see what types of rigs were being used, what was being caught, the type of bait they were using and possibly what was the best time to go fishing. So, off I went before the sun was up, I made it to the pier in about 15 minutes (walking).

The fishing pier was about a quarter mile long and shaped as a T, I noticed there were two types of fishing going on. One group of anglers were armed with five or six fishing poles each. They were fishing for the REALLY big ones, Tarpon, Wahoo, Cobia and Barracuda. The other group of anglers were fishing for the REALLY small ones, Grunts, Runners, Puffers and some other name I can't recall.

Our first group the Really Big Ones  would bait up all of the their poles, cast them out and then wait, and wait and wait some more. After being there for four hours there was not one REALLY big fish caught by the REALLY BIG ONES, as a matter of fact they caught none! They were caught up in the waiting game.....and what's the old saying "winners make things happen and losers wait for things to happen".

Our second group the REALLY SMALL ONES were only using one pole each. However this type of fishing seemed to best if you were there to catch fish. Once they lowered the lines they were getting hits and bringing fish in, no big fish, but never the less, they were bringing one and two pounders consistently. These guys were constantly changing their baits, cutting their baits and rail'in and pail'in fish! That's what they came for, heck they didn't even have the time to rest!

So, where's the meat in all of this? Well, the guys who fished hard and were willing to take the smaller fish were the guys who went home with fish. The guys who wanted the big ones, got nothing and went home with no fish. Seems to me this is a lot like sales, you can be the guy who only goes after the big ones or the guy who is willing to work harder and take the smaller ones. Day in and day out the guy who works hard and takes the smaller fish out fishes the guy who waits on the big ones. I've always stated that I may not be the best sales person nor the best closer, however what I will do is out work everyone else.

A friend of mine once said, "the hardier you work, the luckier you get"

-=Good Selling=-

Copier Sales People, Abe Lincoln & Baseball "What do they have in Common"?

Just back from Presidents Club and we lost a day coming home due to flight delays with another winter storm here in the Northeast.  I had just four days left in the month and quarter. Thus, I've not been able to write as much, so I thought I would go through some of the older Blogs that I liked and repost them and give some additional updates. The story below is awesome display of why we never quit.

We've all heard the story about Abe Lincoln and how many times he lost running office before he finally succeeded, one of the oldest sales success stories. Never give up, never lose faith, be a grinder, his law partner said of him "His ambition was a little engine that knew no rest." 

You know what?  I know a kid just like Abe Lincoln.
 
For those who know me, they know that my passion is for coaching. Since my son turned 5, I added my name to the ranks of those who have coached Little League, Babe Ruth, Pony League and then graduating to Summer Collegiate Teams and Fall High School Teams. Over the years I have coached these young men in three D's of Life or better referred to as the 3D's of Baseball. Desire, Dedication and Determination, I have always preached that if you have these three qualities you can reach what you've always dreamed for whether in baseball, life or work. I am honored that some of these guys still find the time to call me and "shoot the breeze".

Until, this summer, I would always recruit players or someone who knows someone would call me to be placed on the team. I don't run an elite team, just one where everyone gets to play no matter what the talent level is. This summer coming off the Collegiate season, I really didn't have the time to make a lot of calls and especially with the economy dragging. So, this summer I placed posts on local sports message boards in NJ looking for players.

I had a few calls, placed a few guys and then I had an email from a player. He stated that he was a LHP Pitcher and had pitched in HS and was looking for a fall team to play on. I responded with and email stated we would love to have you on the team. A few days passed and I didn't hear from him, then a few days later I heard from his father. I was a little surprised since I had not heard back from the player. His father and I spoke and he stated, "did my son tell you about his disability", (geez I thought), I responded with no he didn't. With that the father told me that his son has cerebral palsy in his right arm and has no use of it..........., however he is a hard worker and loves the game of baseball, his father stated that he son pitched like Jim Abbott . To tell you the truth, I was not sure what to do at that time. I then relied on why I coach, why I run the teams, its not for me its for the guys to get better and hopefully they will be able to advance and play baseball in college. With that I stated we would love to have him on the team.

The day came when Bryan arrived on the team. Bryan is about 6'0" and has good size for baseball. He had very limited use of his right arm and did a glove transfer similar to Jim Abbott.

I find it hard to describe all the great things about this kid. I saw it right away, he already had the 3 D's. His desire to succeed, his determination to get better and his dedication to the sport was probably more than all of the other guys on the team. He's enthusiasm to learn, to work hard and to soak up our knowledge was impressive. Did he throw hard, no, but he was a lefty, and all this kid needed was some confidence. Well, I must say that his attitude and perseverance won everyone over, team members, parents, coaches from other teams and players alike.

On one day he called me and asked if I thought he could pitch in college. I told him there is a college for everyone who still wants to play ball, and I thought he could pitch at some college. His outings kept on getting better and better and he quickly became one of our best pitchers. (confidence, desire, dedication and determination). I had spoken to Bryan and asked if he had contacted any colleges, he said he had however he was not getting much interest. I made a call to a local college and spoke to the coach and told him about Bryan, his demeanor and all of this kids attributes. A few days later the coach came to one of our games, saw Brian pitch and was impressed. He then called Brian and set up a visit with him and his parents to the college. As of a few days ago, Bryan will be going to college and will be playing college baseball.

On this past Sunday, we gave him the ball against one of the best fall teams in the State, we lost 2-1, however Brian pitched all 7 innings, allowed zero earned runs and only two hits. It was one of the finest memories that I will ever have and one that I will carry with me for the rest of my life. So many of us, will say why me and he says why not me? His Desire, Dedication and Determination hits home, and is a great story about a great kid who has the heart to compete, the heart to win and the heart to never give up.

My hats off to Bryan, way to go kid!

The next summer Bryan was invited to the Old Timers Yankee Game (yes, Bryan is a Yankee Fan) at the New Yankee Stadium where he was honored and got to met Jim Abbott.  Bryan reached out to me and my family and invited us to the game. I was honored and it was a wonderful experience.

=Good Selling=-

Saturday, March 9, 2013

How to Add More Selling Days without Really Trying

How many sales days do you have in a year?  Betcha you don't know!  Sales aka Selling days or how many days per month, per quarter and per year has been something that I keep an eye on.  Try to take a sales day away from me because you want to close the month early drives me up a wall.  Let's face it I only have "x" amount of days each month and I need to make the best of them.

Some dealerships or direct branches will close on the calendar end of the month. Others will close the month early so their "bean counters" can get a better handle of closing all of the sales by the end of the calendar month.

Some months have more selling days and some less, your job is to get a handle on how many days you have each month to attain your quota.  There are ways to add to your selling days, and the first would be to stop doing

Thursday, March 7, 2013

MFP & MPS Dealers Have Options in a Tough Economy

At a recent BTA event I was able to finally meet Chris Polek (CEO) of Polek and Polek.  Many years ago when I had my own dealership (13 years) we relied on Polek & Polek for imaging supplies.  Just this past fall when Hurricane Sandy devastated Highlands, NJ.  Polek & Polek and their employees sent boxes upon boxes of much needed supplies to my church (with out a call from me).  I urge you to include Polek & Polek as a valued vendor for your imaging supplies and I'm proud to have Polek & Polek as a long term sponsor of the Print4Pay Hotel.

 Polek & Polek, a family owned wholesale distributor of parts and supplies for copiers, faxes, and printers in business since 1974. Take a good read of Dan's article, its quite good!

You Have Options in a Tough Economy

The headlines of today’s economic news are adding to the already challenging environment in the imaging industry. OEM’s, now more than ever, are operating in your territory. This is bringing concerns to dealer management all over the United States. Pricing pressure coming from CPC pricing in the .0029 vicinity is challenging even the best dealers to search for ways to compete and reduce costs. Here are some other forces that are creating serious headwinds for the dealer community.

 OEM quotas are demanding on your resources, stuffing warehouses all over the country to the benefit of the OEM and to the detriment of the dealer community.

 Cash flow is slowing down as a result of this and the slowing economic environment.

 OEM’s threaten cancellation or to open competing dealers down the street.

 Color printing and page coverage is squeezing the dealer between the customer and the OEM supplier more than anyone else in the supply chain.

 OEM direct competition is still going on at or below your lowest price with all discounts included at retail.

 Some dealers are seeing machine placements, copy counts and new business slowing to a trickle.

 Operating expenses are all going up.

 Tech salaries are being challenged and competed for from the IT industry.

 The burden of producing profit is on service and supplies.

There ARE ways to overcome these tough setbacks and situations.

Become part of a buying group or Industry organization ‐ IBPIBTABPCACDA or SDG groups.

These groups provide buying

Saturday, March 2, 2013

A Unique MFP Proposal with the Help of Ben Franklin

Some of us do ROI presentations and some of us don't. For those who don't you're missing opportunities! Do not leave any stone unturned when consulting on current costs for the total cost of operation

Recently, I had the opportunity to quote for two MFP's in two workgroups. First thing I noticed is that every desk had a laser printer on it. Below is a run down of the two work groups:

Workgroup #1 (6 people)
  • 6 laser printers

  • 1 fax

  • 1 large copier (MFP) however it was not connected
Workgroup #2 (8 people)
  • 8 laser printers

  • 2 fax (one for inbound and one for outbound)

  • 1 large copier (MFP) this also was not connected
I did my usual routine, gathered config sheets from every printer, got the meter reads from the copiers and printer along with the reports from the faxes for inbound an outbound pages. Once I gathered all of the information, I went back to office and looked up the cost per page for each device and put together a ROI spreadsheet for the customer.

As per usual, I indicated that the desktops printers and fax machines should be

Death of "The 60 Month Copier/MFP Lease"

As we still struggle to keep margins on equipment, maybe we need to become better advocates of presenting shorter terms for leasing equipment.  Since I've been tracking all of my sales for purchase and leases, 92% of them involve leasing the equipment with a third party leasing provider.  Of that 92%, 89% percent of the leases I've written is for 60 months.  I would tend to think that give or take a few percent this would be applicable most of us.

60 months or 5 years is a long time, right?  Dang, I'm tired of my cell phone after two years and my car in about three. Technology changes so quickly nowadays that I want the latest and greatest new car features whether it's better gas mileage, more comfort, or new technology. The same is true of my cell phone, after only two years I would like to step up to new technology that may enhance my life style of make me more productive.  Wouldn't our customers want the latest technology with their copiers and MFP's also?

Why are we not quoting selling more 24 or 36 month leases?  

Look at it this way, if you put a customer into a 60 month lease, you'll have to wait at least four years until you or the customer has an upgrade path and 54 months would be the prime time to upgrade.  Even at 4 years the upgrade path may not be the rosey of a picture for your customer.  Putting your customer into a 36 month lease means that the upgrade path is now reduced to two years and 30 months would be the prime time to upgrade.

A lot can happen when you have to wait

Tuesday, February 26, 2013

I Stink as a Salesperson

I really didn't want to use "I Suck as a Salesperson" in the title, so I'll use it here. Even though I had a OK month when it comes to revenue, it seemed that every sale or opportunity I touched had issues.

Personally, I had too much on my plate, February had me at 22 or 23 opportunities that could close, most of them came down the wire and a lot of them rolled to March.  In January of this year I asked for a higher quota to push my self.

I found the opportunities,  however with so many open opportunities I was overwhelmed and fell short of hitting quota by about 3K.  The good thing, I should have a super March, the bad thing, poor planning on my part on some of the deals and just not enough time in the day. Gee, if I only had another me! Yeah and I forgot I took two vacation days in a short month, that didn't help either.

Selling Days

Moving into March, I'll also be short on selling days due to our Presidents Club Trip. I will lose 22% of my selling days this month.  How many of you actually look at the calendar every month and count how many selling days you have?   I have the selling days mapped out for each month of the year in advance and it helps with knowing when we have a longer and shorter sales cycle.

What Will I Do Different This Month?

Sunday, February 17, 2013

Selling MPS & MFP's "What Do Customers Want"?

Thought I would share this thread from the forums with everyone. It's an excellent read and from a retired copier guy and an awesome Print4Pay Hotel member!  Thanx, Chuck!

Art, quite a few years ago I copied from this site one of the most profound things that I had read about Customer Service. I've tried to search your archives with no luck so I'll re-type it here and if can find the source to attribute please post since it is not my intellectual property. Here goes . . .

WHAT DO CUSTOMERS REALLY WANT?

For years businesses have struggled to answer that question. Along the way slogans and discussions have come and gone - about customer satisfaction versus loyalty, selling outcomes and solutions versus products and services and technical processes versus interpersonal skills. Too often they missed the point. Research shows that independent of industry, geography, product or service, customers consistently report that they value four qualities in the services they receive:

SEAMLESS SERVICE: The ability to manage service factors that are invisible to the customer. Although customers want the benefit of all services an organization may offer, they don't want to be exposed to the details of behind-the-scenes operations. Nor do they want to deal with several individuals on the same issue. They expect frontline staff to coordinate everything for them.

TRUSTWORTHY SERVICE: The ability to provide what was promised - dependably and accurately. Customers want to feel they are in capable hands; that promises and commitments will be kept. They want things to be correct the first time, but if something goes wrong they expect quick, thorough recovery.

ATTENTIVE SERVICE: The ability to provide caring and individual attention to customers, recognizing both their human ans business needs. This quality, considered the most important by customers, is derived from the desire to be recognized quickly, politely and with respect.

RESOURCEFUL SERVICE: The ability to provide prompt service and creative solution. Customers like a fast, flexible approach to the service interaction. If needed, they expect prompt and creative problem solving in the service recovery.

Each person, every day is responsible for delivering stellar service experiences. At each interaction the customer is shaping an opinion of you and the organization. By integrating the four STAR Qualities into attitudes and behaviors, you will provide meaningful and memorable experiences that will build customer loyalty.

(emphasis added)

That my friend is what you did and why you are the success that you are. Now that I am retired I continue to use these Customer Service tenets in my daily life. Thanks.

=-=Good Selling=-

Saturday, January 26, 2013

Copier Salespeople Need to Wake up Before they get...

If you're still in the copier industry we all know what we've been through for the last four years, and times are still stuff.  But if you thought we were coming out of the woods you might want to think again.

One of the most alarming trends that I've witnessed and read about is the fact that there are consulting companies in our industry that are proclaiming that they can save dealerships thousands to tens of thousands of dollars by conducting an internal audit of the sales process for each dealership.  These consultants (hacks as I call them) are charging thousands of dollars for the internal audit.  It is in their best interest to return a favorable report to the dealer principals an analysis of the sales department.  The audit takes certain benchmarks that they have data, such as salaries, commissions, bonuses, trips, cost of goods, training, deliveries, support, etc...

The end result is that they will return an analysis that states,

Has The Time Come for Sales People to be Paid on Click Revenue?

In the world of MPS (Managed Print Service), commission for clicks is the common method pay compensation for reps.  Most time commissions are paid off the monthly revenue click from systems that our under a MPS agreement and in some cases commissions are paid one time for the first months worth of billing.

The copier commission world is a completely different story, reps are paid either paid on the percentage of gross profit or a percentage of the revenue for each copier that is sold.

Traditionally copier reps can also make commissions on the maintenance or cost per page agreement, the commissions range from 5%-10% of the annual agreement. In recent months I've heard some grumblings that dealers are pulling back and not offering commissions on maintenance agreements or cost per page programs.  Which I find surprising since maintenance and cost per page agreements are the life blood of the dealership.

If I were not getting a commission to sell a cost per page agreement or a maintenance agreement I would hard pressed to sell an agreement at the time of the sale.  Matter of fact, if I thought the break and fix model was better for the customer I would make the recommendation to go that way, my thought process is why muddy the waters and fight the battle with pricing on the maintenance or cost per page agreement if I'm not getting paid on that.

Personally, I would like to see some kind of ongoing