Who's Afraid of Memjet "Follow Up" Q & A

Last week I posted Who's Afraid of Memjet "Part Duex". I was able to see a demonstration of the of the mew Memjet C6010 printer at the BTA Winter Break in Orlando.  I had a few questions about the product and pricing but was not able to secure that information while I was at the show.

In the mean time I sent an email to Kim Beswick of Memjet with those questions in hand. 

Hi Art – here are quick answers to your questions – I’m in meetings all day tomorrow but will do my best to respond quickly if you have others.

 

Best,

 

Kim

 

what was the MSRP again and the estimated cost per page?  

 

The MSRP for the C6010 printer is $1299.  We are only distributing through select MPS/dealers – so this price is a bit of a list price that very few buyers will have access to.  We expect the device to be sold typically below the MSRP.

 

CPP is difficult to estimate.  I know this is going to sound a bit crazy but I expect Color CPP’s to be between 3-10c and black to be 1.5-2c.  We have variable pricing to dealers for ink tanks based on whether the ink tank is brand new, refilled with new ink via an authorized centralized process, refilled with new ink by the dealer themselves (again via an authorized process). 

 

The combination of variable pricing and different pricing strategies at the dealer level, and the fact that we are not overly distributed, will together create a lot of variety in terms of Color CPP (i.e. street prices quoted to customers).  We don’t have  public Memjet.com reference price for ink, nor are we selling through big box stores or national online outlets like CDW.  So dealers can price low (i.e. to win an aggressive bid, or shift less profitable monochrome pages to color) or they can price for the margin % or $’s they need, or they can price at the same price as the A3 click charge (all in) or ??? 

 

All in all more color pages = more profit to dealers.  We are excited about that.

Also do you have software that will do a tiered billing process like the Xerox colorqube or the new kyocera devices.  

 

Not yet.  This is an area of interest and exploration right now.  In the end we likely won’t have a pricing program like Xerox.  But what we want to do is track different types of pages – and give the dealers the data to manage an account in the same way – based on different prices for different types of pages.

 

Thanks Art –

Here' the original link for Who's Afraid of Memjet.

 

-=Good Selling=-

 

 

Oki & Ricoh "My Top Choices for Print Shop in a Box"

The print4pay market, some will say it is one of the hardest accounts to break into and others will say they are the easiest to breakdown the walls and establish long term relationships.

As B2C color improves, along with improved thick stock media ability, there are a few color printers that I'll refer to as a "Print Shop in Box". You might ask what's a print shop in a box, I got this saying from a printer in New Jersey that referred to his color printer as a "Print Shop in a Box" and the term has stuck with me. That printer was referring to the quality of color, the ability to handle many different types of media (envelopes too), and the ruggedness to run 60K, 70K or more worth of prints per month!

When I look at some color laser printers that would fit the mold of the "Print Shop in a Box", the Oki PRO920WT, Oki pro511DW and the Ricoh C831DN have what it takes.  I'm thinking we'll see many additional "niche" type printers as the demand for office printed page declines.

We'll take a brief look at the Oki pro511DW. Imagine this a color A3 LED printer that will print full color labels with variable data from a roll of media (3 inch core) ! I love the concept, have never seen one, but wish I was able to sell some of  these.

Here's a quick run down with specs: