Now, I'm not sure what the wholesale cost of that printer is, however I'm thinking $700-$800 or somewhere around there.
With the cost being so low isn't now possible to give the printer away, especially since the ink/supplies is controlled by the dealer? You could build in the cost of the printer into the ink cost. Better yet, if there was a way to have software that would enable a tiered billing system, the system could be placed out there with a cost per page billing.
Of course the software for tiered billing is not available for this unit, but we're a creative bunch and I'm sure we could figure something out. Years ago in NJ there was a Canon dealer that sold some of the early analog copier devices, they sold the end user a three pack of toner (toner kit) it also included maintenance, parts and on site service for as long as the toner kit lasted. A very novel approach and one that was easy for the customer to understand and an absolute win win for the dealer! As I think more about this toner kit it may have been the beginning of the cost per page agreement. Of course their were many customers that tried to scam the process and bought toner from another dealer, but the concept was awesome and it worked well for many years.
Lately I heard of a few dealers that will be going to