Showing posts with label Guest Blogger. Show all posts
Showing posts with label Guest Blogger. Show all posts

Sunday, June 16, 2013

4 Key Factors in Sales Order Process Automation for Office Equipment Dealers


We're so fortunate to have Rick Backus  (Cybercon Services) as a Print4Pay Hotel Sponsor/member. Rick is the guru of Business Process Optimization and we as Dealers should look no further than our own business process for sales orders.  It's the old "Eat what you Cook" and if more of us had SOPA in place, well.....we can sell the heck out of it.  This month please welcome back Ricoh Backus with:

Sales Order Process Automation

During my years of consulting for office technology resellers many conversations have led to the topic of equipment order processing and how to make it more efficient.  Management is frequently frustrated with the time it takes to fulfill an order, the lost paperwork, the lack of tracking and control not to mention the seemingly endless requests from sales reps about when their orders will be delivered and will it count towards this month’s quota.

 While most ERP systems have some level of order staging which will produce reports related to order status they are limited to the information they have access to.  How do you notify all the relevant users when the order delivery date changes?  How many times has the “sticky note” that someone attached to a document with the new buyout figure on it mysteriously vanished?  And why was that demo machine at the prospects location for over two months?  The list goes on and it is not limited to office technology resellers but that is our focus today.

 There are many factors impacting the overall process are but some of the more important ones are:

1)     Size and sales volume of the organization.

2)     Level of attention paid to all the details of the process (credit, leasing, inventory, scheduling, delivery, etc.).  Not everyone is as in tune with this as you might expect, which is a separate issue for another time.

3)     Keeping all the relevant parties (sales, service, admin, management & customers) up to date on the status and scheduling of the order.

4)     Capturing and tracking the myriad of associated documents from numerous sources, several of which require signatures.

 After many days of identifying, questioning and documenting processes, developing an understanding of the nuances of the sales order process as well as the needs of both users and management I came up with a answer to the problem.

The solution I developed uses Microsoft SharePoint as the core product which binds everything together.  Most companies are already using SharePoint to some extent so it makes sense from a cost standpoint.  And even if you are not the Foundation versions are no-cost alternatives to get you started.  Of course you have less functionality but mainly with reporting and Excel services.

SharePoint has all the capabilities we need to build this application.  Content management, retention policies, security, device accessibility, versioning, annotation, calendaring, notification and workflow.  It integrates easily with the rest of the Office suite which again, nearly everyone already has.  Finally, there are a myriad of products out there all of which have connectors to SharePoint, making integration with other applications possible with “out-of–the-box” configuration and little to no coding.

Here are some screenshots of a typical sales order record in SharePoint.

 
 
 
 
 

The date and status fields insure full process compliance, monitoring task intervals and drive revenue projections.

While manual updates are possible and necessary in certain cases the majority of these fields are updated automatically based on status updates, task completion and document captures.

As time goes by and data accumulates we can analyze it to develop benchmarks for task timelines and employ those standards to measure performance of the sales, admin, service and warehouse staffs during order fulfillment.  Ultimately getting orders processed, delivered and invoiced faster.

We also have a fully, text-searchable and accessible central archive of all the documents, emails, forms and other files associated with the record that were accumulated (many automatically from OMD and eAutomate or tablets in the field) throughout the order process instead of waiting to file them at the end of the process.

I am confident this application will resolve several business issues related to your sales order processing.   Contact me via email if you would like to receive more detail on this solution.
 
=Good Selling

Sunday, May 13, 2012

10 Tips for Recession Proofing Your Business

I emailed Chris Polek CEO @ Polek & Polek a few weeks ago to see if he would like to be one of our Guest Bloggers and Chris emailed me back with the article below. I can remember doing business with Polek & Polek back in the eighties when I had my own dealership. Polek & Polek is also a long time supporter for the Print4Pay Hotel forums and if you're not familar with them, just click on the banner ad for a trip to their web site.

1)            Always Run Your Company Leaner Than You Would Like Especially during the good times. When The Great Recession hit in 2008 most companies were forced to start running their companies leaner. Downsizing was painful, and as companies emerged from the recession they discovered they were able to still accomplish results with less. Many owners made remorseful comments such as: “I should have been running my company this lean even when times were good!”

 How do you know if you’re running your company too lean? When you start to hear your em-ployees complain (as long as they are focused on doing the right things), then you have probably
hit the point where you can run your company as lean as possible. If you are not hearing any of
your employees complain, that is good sign that you can run your company leaner; start looking
for what resources that you can live without.

What about areas that you don’t want to cut back? Any of the resources that help keep custom-
ers, and grow our customer base. We can grow the share of our customers, or add new ones; I
advocate doing both. Also, your top people who perform well, and are always there through
thick and thin, don’t cut back on that. Support those people, and give them plenty of recogni-
tion; even during the tough times. Everything outside of that should be considered discretionary
costs.

You need to relentlessly run your company lean, even during the good times. This will allow you
to be productive and efficient. You can build reserves to be prepared for the tough times.
2)            Customer Loyalty
Will they continue to do business with you, and do they (not will they) give referrals? If you can
answer yes and yes, that is the definition of a loyal customer, and you need to guard those cus-
tomers with your life! Do you keep track of the customers that you lose versus the ones that you
keep? If not, you need to take immediate action on doing that, and resolve to improve that
number in 2012 from where it is in 2011.

It is not just about finding customers, it is also about keeping them. The more customers that
you can keep improve your chances for overall growth!
3)            Identify Your Company’s Top 3 Goals/Objectives
If you want your people to be accountable, it will never happen unless they are measured against
goals. The goals need to be specific. Increase revenue in 2012 is not a goal. Grow revenue 10%
in 2012 versus 2011 is a goal. You need to identify the Top 3 Critical Goals in your business for
2012, make them specific, and everyone in the organization must know what they are. You want
to do that so your employees won’t spend time working on things that are less important. Al-
ways ask your employees: How is this project helping us achieve our critical objectives?”

4)            Managing Employee Performance
I believe if we were all honest, we would agree that we have a few employees that just can’t
seem to get it done. It is not the most popular problem to deal with, but you have to deal with it
head on. If you don’t, you end up increasing your cost structure because you have people work-
ing for you that are not getting done what you need to get done. When times get tough, you
look at potentially downsizing your work force, and you may not have needed to do that if the
people working for you produced the results that you need. Be tough on performance, and
make sure that you take care of your people along the way.

5)            Sales Productivity
When you break it down, sales is all about the numbers, and you want to be as productive as you
can be. You need to know at a moment’s notice which people on your team are on target for
their quota or not, so that you can work to consistently hit those quotas. Get senior manage-
ment involved to help close important new business. Also, make sure that your people are only
pursuing business that they can win.

Sunday, April 1, 2012

Introduction to Document Management with the Cloud

Hooray!, another Guest Blogger!  This weeks guest Blogger is Constanze from Fenestrae, Constanze is in charge or marketing for UDOCX.  When is comes to an MFP Cloud solution for
I was reading an interesting article here on the mfp solutions blog about “document management” and how it is defined differently depending on the technical background of the individual referring to it.

I have found the following definition on the web:

“Document management is the process of handling documents in such a way that information can be created, shared, organized and stored efficiently and appropriately. For many businesses, the focus of document management is on the organization and storage of documents. They want to be able to store documents in an organized and secure way that still allows documents to be found easily.” (http://sbinfocanada.about.com/od/management/g/documentmgt.htm)
In my opinion you must expand the definition of “Document Management” to include the words “electronic” and “digitized”.

Document management should be the process of handling ALL kinds of documents in such a way that information can be created, shared, organized and stored efficiently, appropriately and electronically. Organizations should be able to store electronic documents in an organized and secure way that allows digitized documents to be found easily.

Thus, organizations must implement document management systems (like SharePoint) while also employing technology to digitize physical documents accurately and efficiently.

General advantages of document management systems:

  • Reduce storage through digital archiving
  • No lost files
  • Faster, structured and easy retrieval and search
  • Compliancy and security
  • Structured input (scan)and output (print)
  • Improved cash flow (business critical documents)

    We designed UDOCX to be a fast, structured and SIMPLE way to get paper documents from any multifunctional printer/scanner or copier, enrich them with optical character recognition and metadata, and accurately store them into SharePoint (or SharePoint Online) for further processing, workflow, or archiving.

    I will concentrate more on the advantages/user cases of SharePoint during the next weeks. If you have any questions please do not hesitate to ask me constanzek@fenestrae.com

  • -=Good Selling=-

    Saturday, September 24, 2011

    Windows 8 Developer Preview

    Rick Backus is our Guest Blogger for this month.  Rick's been a verteran in the industry for years and consults for Office Equipment Dealers on how to improve their business technology industry experience and enable increased productivity, profitability, customer satisfaction and competitive advantage for our clients by helping them get the most out of technology with Cybercon Services.
     
    So I took the plunge and created a VM using the developers preview downloaded from http://msdn.microsoft.com/en-us/windows/apps/br229516 .  Keep in mind this is a pre-beta release and I am sure a lot is going to change before a production version is available. Even the name Windows 8 is not a certainty.  None the less it is quite obvious that Microsoft is trying to address the huge influence tablets are having on the computing world by drawing from the Windows 7 mobile screen layout.  There is a lot to cover here so I will have several articles over the coming weeks to discuss various aspects of this release of Windows 8.  
     
    
    Metro Screen
    
    My first thought was to install as a VM on my Windows 7, x64 laptop so I would have it with me out of the office.  However since virtual PC will not support 64 bit guests I opted for a VM on one of my Hyper-V servers.
    You immediately notice the new “Metro” style start screen that is specifically designed for touchpad capable devices.  You can use some keyboard short-cuts (Home, End, Page Up/Down) to navigate through the tiles and Esc to toggle between the Metro and Desktop views. 

    
    Metro Start "toggle"
    
    To toggle the start screen, explorer and running apps I used full-screen mode in the VM viewer and the Windows-Tab or Alt-Tab key combos to scroll through your open windows.
    



    
    IE 10
    
    I first went to Internet Explorer 10 which is very different from the current IE 9 release.  Not much to configure here unless you revert to the desktop view. 

    Right click will bring up the tab choice bar across the top of the screen.  The page button at the bottom of the screen pops up a menu to search pages or change to the desktop view in Explorer with all the usual features we are used to from IE9.
    
    Metro Screen
    There are numerous tiles on the startup screen for widgets like News, Tweet@rama (Twitter client), Weather, Socialite (Facebook client).  All these widgets give you a continually updating, start-up screen summary of all your social networking and content connections.


    
    You can add tiles to the Metro screen by creating shortcutsin C:\ProgramData\Microsoft\Windows\Start Menu\Programs.  They will then display in the startup screen and you can drag them where you want. Right clicking on tiles will display a task bar menu to adjust tile size, go to file location, run as administrator, etc.
    So those are some of the basic features in this pre-beta preview of Windows 8.  More on this in the coming weeks. 

    About Cybercon Services

    Cybercon Services is a business technology consultancy integrating application, information and content management with business process and network infrastructure. Utilizing a broad array of tools and services developed over 25 years of IT, consulting and business technology industry experience we enable increased productivity, profitability, customer satisfaction and competitive advantage for our clients by helping them get the most out of technology.

    Cybercon Services can assist in guiding your organization towards greater success. Whether your needs are implementing tablet mobility in your enterprise, automating or retooling your business processes, managed network services and support, technology management planning or leveraging best practices to improve your core operations, Cybercon Services is uniquely positioned to assist your organization.

    To take the next step, Contact Cybercon Services to schedule a free review of your company’s current status and strategic goals to tailor a plan for continued growth and success.


    -=Good Selling=-
    
    

    

    

    Monday, February 21, 2011

    Print4Pay Hotel to Launch New Copier & MFP Web Portal

    When you only have to rely on yourself, sometimes things can take awhile. 

    I've just about finished a major upgrade to the P4P Hotel web portal. The new portal will be the "go to" place for industry news, videos, blogs, guest bloggers and industry related  threads and discussions.  We've consolidated all of the manufacturers web forums into one neat package.  Every manufacturer is now represented on one simple forum.

    BTW, make sure you check out our articles that can be purchased and downloaded and you may also want to get some P4P Hotel gear and have it around the office to remind everyone that the Prin4Pay Hotel is be the best source on the web for real "feet on the street" information!

    So, keep checking in every day to http://www.p4photel.org/ and we'll have a new experience for you!

    -=Good Selling=-

    Thursday, July 22, 2010

    Top 3 Challenges of Technology for Office Equipment Dealers


    Challenges of Technology


    Our Guest Blogger for July is Rick Backus. I've been able to work with Rick on several projects in the past and with each project Rick work was awesome. Rick's got an excellent piece this month and we plan to have more from Rick in the future!

     The race for new business that every dealership competes in has never been an easy or simple endeavor. However, as the technology of the industry has evolved from analog to digital, copy to print/scan dealers could typically look to their hardware vendors to assist in understanding the changing technology while they got up to speed.

    Now dealers are once again facing challenges but this time the circumstances are dramatically different because the technology is considerably more complex.

    The introduction and on-going integration of document management solutions into the sales repertoire puts new demands on the dealership infrastructure. Not least of which is how do you keep up with technology in order to offer your clients the best possible combinations of hardware, software and technical expertise?

    There are essentially three options to choose from. Continue to rely on your existing hardware vendors who may offer various applications that will meet some level of document management capability. These are typically hardware specific and somewhat limited in their scope of both capability and customization. You may often find yourself trying to fit a square peg into a round hole. Not something most clients will buy into as this will result is asking them to modify their process to match your applications functionality (or lack thereof). Clients want and need their vendor to create a solution that will automate, streamline and simplify their process. There will be times when process modification may be warranted, but that is a topic for a future conversation.

    The second option is to develop or recruit employees with dedicated time and resources toward discovering, evaluating and testing all of the components that could go into a business solution. These individuals must be the proper mix of:

    1) IT professional with network infrastructure, database, development and application skills.

    2) Sales skills like articulate communication during meetings and appointments with prospects. Too much “IT speak” and you will lose the client. Demonstration ability to prove the relevant value and benefit of your solution options to clients.

    3) Business Analyst with a thorough understanding of general business practices including AP, AR, Accounting/Finance, Inventory and other back-office functionality.

    This is no simple task and merely promoting the current “IT person” is probably not the answer. This individual will be a key component in creating customer confidence in your organizations ability to provide and maintain a successful solution for their business challenges.

    The final option is to partner with an organization that possesses the technical resources (as described in option two) to support your companies solution efforts either until you get in-house people up to speed or on a more permanent basis. The permanency of this relationship depends primarily on the type of solution practice your company plans to build. The intended level of involvement in supporting additional areas that are directly related to your solution practice such as network infrastructure and hardware play a key role in shaping your solution practice.

    While all of these options have their pros and cons the most important take away from this is your company needs to do something. Sitting on the side lines with a handful of clients who are scanning documents to folders is not going to make you a sought-after solution provider. Review your long-term business strategy and decide how solutions and the technology behind them will provide your organization with a broader range of clients and the benefits that they will bring.

    Cybercon Services is a technology management consultancy with over 25 years of business consulting, IT and office equipment industry experience. Whether your needs are building or retooling your business solutions practice, becoming a managed network services provider , leveraging best practices to improve your core business or updating your companies network infrastructure, Cybercon Services is uniquely positioned to help business equipment dealers realize their goals and overcome challenges. Visit www.cybercon1.com or call 610.745.2481 today and let us tailor your plan for growth and success.

    http://www.cybercon1.com/

    Monday, March 22, 2010

    Getting Personal: Improve Your Marketing Communications


    It's been awhile since we had a guest blogger. About a year ago Fred and I had some great conversations in reference to target marketing, direct mail and the technology that is driving the high end of the market. I invited Fred to do a guest blog about target marketing to our Print4Pay Hotel members and readers. Enjoy!

    Professional Background
    Fred Simonson is President of F. Simonson & Associates with over 30 years of experience in Sales, Business Development, Marketing, and Customer Relationship Management (CRM). Fred received his B.A. Degree from Rutgers University and also holds a Masters in Educational Psychology from Rutgers Graduate School of Education.Getting Personal: Improve Your Marketing Communications

    Getting Personal: Improve Your Marketing Communications

    By Fred Simonson,
    President of F. Simonson & Associates

    Personalized Targeted Marketing, utilizing variable data, has the ability to change the way you communicate with your customers. But, ultimately, variable data personalization is only a “tool”. The effectiveness of this tool is dependent on how skilled and nimble you are at using this tool and leveraging the underlying marketing concepts.

    Much of the current literature about this “marketing marvel” that we refer to as “one to one” or “targeted marketing personalization” implies that the use of this “tool” creates a “can’t miss” proposition! However, the reality is that ineffective or sloppy use of these tools can lead to less than anticipated results, with little or no appreciable difference between the traditional direct mail approach and a one to one personalized marketing campaign.

    So, what is the secret to “one to one” or “targeted marketing”? What makes the difference between a successful campaign and a campaign that generates marginal results? The keys to success are:
    • Understanding your targeted audience
    • Planning the campaign
    • Executing against the plan
    • Tracking, validating, and measuring results.

    Planning an effective campaign is much like building a house. A good foundation is a must. It requires preparation and planning, but if the foundation is not solid, you will have effectively built a “house of cards” that will not achieve the desired results.
    .
    So what core principles of “one to one” or “targeted marketing” will lead you to the 5x or more return that we have been hearing about? Very simply, if you do the following four thing right, your chances for success improve dramatically, and you should enjoy great results. Get one or more wrong and the impact will be proportional with the misstep.

    1. Database Quality - It all starts with the quality of the database you will be using. Is the database current, has it been cleansed, is it homogeneous relative to the targeted audience?
    2. Message Value - Is the messaging and offer contained in the piece attractive and pertinent for the targeted audience?
    3. Message Appearance - Is the piece itself attractive and attention grabbing? Will the recipient take the extra moment to read further or will it be deleted or tossed in with the re-cycling?
    4. Measurable Results - Can you easily track and measure the results to calculate your ROI and validate the success of your marketing campaign?

    How can you insure that you master the four components? Engage a professional with a proven track record to assist you with the initial project planning and design. This will have a cost, but the cost will be a lot less than if you don’t get it right. If you are still not sure about “targeted marketing”, hedge your bets and run a pilot so you can gauge your costs and measure your success before you unleash your new full-blown marketing campaign.

    This article is not to be reprinted or reused without the express permission of F. Simonson & Associates

    Consulting Competencies
    Business Development and Marketing Communications
    Consulting services for variable data applications and one to one marketing.
    Expertise in Establishment & Organizational Design for print and communications operations
    Sales Management Training: Process and Results Management & Measurement
    Sales Force Training and Development


    -=Good Selling=-

    Wednesday, November 11, 2009

    Copier Sales "Prospects Never Want A Lower Price"



    I thought I'd repost this as a reminder for us all to sell value!

    I'm very pleased to present our next "Guest Blogger" Jim Parker from CBS Digital from Longview, Texas. Jim's a great salesmanager and has been one of my "go to" guys over the years and he has put together a fanstastic Blog for everyone. Jim is also known as "Old Glory" on the P4P Ricoh Family Group Message Boards. Enjoy!





    We are all often faced with requests to lower our price. However, is that really what is being asked of us? As Zig Ziglar says, “Thousands of ¼ inch drills are sold every year to people who did not want ¼ inch drills. What they wanted were ¼ inch holes.” Our customers never, I repeat NEVER want a lower price. What they want is a better deal. Whether you are competing with a current payment, competitive bid, whatever, it still boils down to wanting a better deal. The only way the prospect knows how to ask for a better deal is to ask for a better price. A peddler will just give him the better price. A salesperson will help him to see other options that may be available to them.

    For the sake of this discussion, I am going to assume that the sales rep has already done their due diligence and gotten clarification. A professional sales rep will never “launch” into a rebuttal without first seeking clarification. “What leads you to believe that my price is too high?” or “Is there a number that we need to work together to try to meet?” are a couple of possible examples. The answer will go a long way toward determining which of the examples below you will want to try. If the answer has something to do with a competitive quote, make sure that the other aspects of the quote are comparable. If you are shopping for a kitchen appliance and get a quote that offers free delivery at a higher price, don’t you go to the cheaper place and ask for free delivery? You may have maintenance pricing that more than offsets the competitor’s cheaper equipment price. See the whole picture before you address the concerns.

    I am also assuming the prospect would prefer to do business with you but needs help justifying his decision. If you aren’t his preferred vendor, probably nothing but price will win the deal.
    Some of the choices below only apply to cash purchases and some assume a lease arrangement while some are applicable regardless. Every one of these will work for you someday while none of them will work every day. You just need to be prepared to try them all on every deal until something works. Nothing here is rocket-science, just common-sense and over 25 years of industry experience but don’t take any of them lightly. While some may seem obvious to you, none are obvious to your prospect.

    In no particular order:

    · Remove an accessory. “You can always add it later Mr. Customer.”

    · Give away an accessory or supplies. Depending on your pay-plan, it is probably less expensive to give away an accessory worth $1,000 than it is to discount $1,000.

    · Give away a printer…same principle as above, but may provide the incentive he needs. However, never suggest that they can take it home for personal use. That might constitute a bribe if the decision-maker is anyone but the owner. You might also consider giving away entry-level document management such as eCopy.

    · Step down to a slower model. They may have wanted a 30 ppm because that is the speed of what they are replacing. However, the 25 ppm units of today are as productive as the 30 ppm units of yesterday unless all of their volume is long-run/single-page.

    · Most units have multiple finishing options as well as multiple paper- feed options. What about offering a lesser option?

    · Lengthen the lease. Sometimes just adding 3 months to the term gets the job done. If they prefer to do business with you, they should be willing to commit to an extra 3 months to get it done.

    · If they have 3 months left on their old lease, add 3 months to the term and do a 90-day deferred payment lease rather than buying out the old lease. The customer gets the new equipment now but continues to make payments toward their old lease. Your payments begin when the old lease runs out. You haven’t paid the buy-out and they haven’t had to wait to get the new equipment or make dual payments.

    · Step Lease. This is a lease where the first year has a lower payment than subsequent years. “Mr. Customer, what if I had a way for you to have that lower payment for the first year, would that make it easier?” If you can get away with a higher payment for the subsequent years, great! If not, you are still better off than had you given it all away.

    · If you can’t compete apples-to-apples, bring in an orange.

    By the time you have tried all of these, the prospect will probably have voluntarily told you the real reason he isn’t buying from you and it probably had nothing to do with price to begin with. Either way, you have saved face and maintained your integrity. As long as we can say that, we’ll do OK in this business.

    Jim Parker
    Director of Sales
    Complete Business Systems, Inc.Longview, TX

    Friday, May 1, 2009

    Selling Copiers - "things I would do differently"

    What's cool? Having two surnames as your given name and your family name, thus Philip John is our Guest Blogger this month! Philips territory is New York City, I can only guess at what it's like to sell in the city every day.

    Philip John is in the process of enabling Wiztech Inc to provide document management solutions in the Tristate Region. Wiztech, a Michigan based firm has traditionally been in technology consulting for Oracle & SAP systems, project staffing and Healthcare IT. When you have time check out Philip Johns NY Minute Blog


    From a decade ago – things I would do differently.

    Over the years as a copier sales professional, the goal has always been the same – generate maximum sales. The way I have been doing it recently is completely different from 10 years ago when I started in the business. All I ever did in the beginning was cold call and telemarketing. They were the main sources of business for me. I was taught to sell and move on to the next. More cold-calling and more telemarketing.

    I wish I could undo three things in my copier sales career.

    1. Excellent CRM/ database system
    It is almost unbelievable to me that I never had any kind of CRM system from day one. The innumerable meetings, contacts and calls made over the years have gone to waste. A few scribbled notes in a planner combined with more scribbled notes in a notepad – that all I have. Just last year I started maintaining my database and I already have a prospect base that exceeds 500 firms – with their complete competitor leasing information, contact details , etc – apart from my existing customers database. I guess if I had started a long time ago, it would have been close to 5000 prospects and a whole lot more clients that I currently have. Right now, although I have an Excel based system it is better than nothing. I tried a few CRM packages and they did not meet my requirements. I just might end up with salesforce.com. If someone knows of a specific CRM system made for our industry– preferably hosted, let me know. (I have tried SalesChain)

    2. Corporate Marketing & Lead Generation
    Secondly, I wish I worked for firms that did sufficient marketing (other than telemarketing) and lead generation. Very very very few copier dealerships do any kind of systematic marketing. The marketing is normally left to the sales people (send 10 letters a week, cold call 25 places, etc). This has to be taken over by corporate with a certain involvement of the sales staff. It is even more important for firms to do their marketing and lead generation as the dependence on sales staff to generate all the leads becomes an eventual thorn.

    3. Client Management
    Thirdly, I wish I was not taught to sell and move on. I wish I had created a system to be in contact with my customers on a regular basis. I wish my company created a system for me to adopt to ensure that I am making that periodic contact as a phone call, email, newsletter, new products info, added services, surveys, polls, invitation to events, tradeshows, etc etc.

    I have realized that more sales can easily be generated with a structured effort which is beneficial to the dealership as well as the sales person. I love the Microsoft chant “ Change the World or Go Home”. There is so much that can be done differently in our industry. Right from the manufacturers, leasing companies, dealership managements, sales metrics and of-course service standards. New benchmarks are waiting to be set and a different thinking set of people will swoop down and make their indelible mark on this industry of ours. Art is definitely one of them and I would want to be there too.

    -=Good Selling=-

    Sunday, February 8, 2009

    You Have Options in a Tough Economy


    Dan Donohue is our next guest blogger. Since 1998, Dan Donohue has been the Director of Sales at Polek & Polek, a family owned wholesale distributor of parts and supplies for copiers, faxes, and printers in business since 1974. Take a good read of Dan's article, its quite good!

    You Have Options in a Tough Economy

    The headlines of today’s economic news are adding to the already challenging environment in the imaging industry. OEM’s, now more than ever, are operating in your territory. This is bringing concerns to dealer management all over the United States. Pricing pressure coming from CPC pricing in the .0029 vicinity is challenging even the best dealers to search for ways to compete and reduce costs. Here are some other forces that are creating serious headwinds for the dealer community.

     OEM quotas are demanding on your resources, stuffing warehouses all over the country to the benefit of the OEM and to the detriment of the dealer community.

     Cash flow is slowing down as a result of this and the slowing economic environment.

     OEM’s threaten cancellation or to open competing dealers down the street.

     Color printing and page coverage is squeezing the dealer between the customer and the OEM supplier more than anyone else in the supply chain.

     OEM direct competition is still going on at or below your lowest price with all discounts included at retail.

     Some dealers are seeing machine placements, copy counts and new business slowing to a trickle.

     Operating expenses are all going up.

     Tech salaries are being challenged and competed for from the IT industry.

     The burden of producing profit is on service and supplies.

    There ARE ways to overcome these tough setbacks and situations.

    Become part of a buying group or Industry organizationIBPI, BTA, BPCA, CDA or SDG groups.

    These groups provide buying power, rebates, discounts, legal advice, best practices, education, networking and benchmarks for success in our industry. By taking advantage of these resources and industry experts, you can help your dealership capitalize on best practices. The informal networking is often some of the most valuable benefits of belonging to one of these industry trade groups.

    Make sure you attend ITEX, your industry trade show, to catch up on the latest trends and education. Take the time out to work “on” your business instead of “in” your business.

    Take a Managed print service approach to your market. Tom Callinan, managing principal of Strategy Development said he would not hire pure hunting copier sales reps today. He would only consider hiring print management specialist to develop a strong net new business model. Equipment sales and the growth of print and copy charges will follow. Software programs like PrintFleet, FM Audit, and other programs help you make the leap into these new areas of profitability. Line extensions to include HP are a great strategy in a tough economy. You are getting deeper into your account and locking up all of their printing activity. Closer relationships with your customer are critical now more than ever!

    Use compatible products to increase your profitability. Many dealers are rethinking their OEM relationships and are discovering that compatibles have a significant role in their company. Print management programs only work with Compatible cartridges according to Low Slawetsky of Industry Analysts at the BTA East meeting in September. Ronelle Ingram says” Compatibles are no longer an alternative”. Industry experts push for service profitability over 50% and compatible products are critical to the success of that profit objective. Low margin CPC contracts can be turned profitable using compatible toner and parts. These lower costs for parts and supplies will also help you compete in the skinny margin deals to grab new business and make sure you keep what you have. The other area to consider is machines coming out of the field. Use generic parts instead of OEM parts if you are going to take the machine out of the field in 6 – 12 months. Ex‐lines are an area to move compatible supplies and parts into your base of equipment.

    Find an area most challenged for profit and start there.

    How compatibles can help offset lost revenue – A dealer’s experience ‐ Rob DiCerbo, a sales executive for Polek and Polek wroteabout his experiences with a dealer facing the current tough economy. In the second half of 2007, machine sales had slowed to atrickle. For the entire year of 2007, XYZ Company had fallen short of their goal by $1.5 million dollars. When we asked “What can wedo to help you run your business better?’ their response was, “find us our lost revenue”.

    The missing revenue equated to $270,000 in lost profit. This dealership was already buying aftermarket parts and drums so additionalsavings in this area would have less of an impact. However they were using OEM toner in all machines, even those that were 5+ years old! Here was an opportunity to put real dollars back into the hands of the dealership. I asked for some current usages andpricing, then we went to work.

    The first proposal only dealt with machines that were over three years old. The second also included newer machines segments 1‐4,while the third proposal added segment 5. There were meaningful savings with all three proposals, and we presented all three to the dealerships management.

    The first proposal saved the dealership $45,000 annually or 16.7% of the lost profit. The second proposal would have saved the dealership $97,000 annually or 36% of the lost revenue, and the third proposal saved the dealership $145,000 annually or 53.7% of the lost profits. When translated into recovered revenues this last proposal equated to an additional $805,000 in revenue. The management team saw that this simple change could recover over half of the lost revenue they had experienced in the prior year, and after a couple of meetings decided to move forward with proposal number three.

    The important lesson here is that if a dealer is experiencing a mild or severe loss in revenue,there are still options on the table that you can take advantage of. The nice aspect about this proposal is that we went through the exercise through the lens of lost revenue. We have done this for many dealers, but the association to revenue really showed the impact that compatible products are able to have on dealership profitability.

    Despite the many headlines and events of the day, there are options in this tougher economic environment. Use your industry associations, get into the print management services business and use compatible products to increase your profitability and compete more effectively!

    To learn more visit http://www.polek.com.

    Saturday, January 5, 2008

    Selling Copiers "Prospects Never Want A Lower Price"

    I'm very pleased to present our next "Guest Blogger" Jim Parker from CBS Digital from Longview, Texas. Jim's a great salesmanager and has been oneof my "go to" guys over the years and he has put together a fanstastic Blog for everyone. Jim is also known as "Old Glory" on the P4P Ricoh Family Group Message Boards. Enjoy!


    We are all often faced with requests to lower our price. However, is that really what is being asked of us? As Zig Ziglar says, “Thousands of ¼ inch drills are sold every year to people who did not want ¼ inch drills. What they wanted were ¼ inch holes.” Our customers never, I repeat NEVER want a lower price. What they want is a better deal. Whether you are competing with a current payment, competitive bid, whatever, it still boils down to wanting a better deal. The only way the prospect knows how to ask for a better deal is to ask for a better price. A peddler will just give him the better price. A salesperson will help him to see other options that may be available to them.

    For the sake of this discussion, I am going to assume that the sales rep has already done their due diligence and gotten clarification. A professional sales rep will never “launch” into a rebuttal without first seeking clarification. “What leads you to believe that my price is too high?” or “Is there a number that we need to work together to try to meet?” are a couple of possible examples. The answer will go a long way toward determining which of the examples below you will want to try. If the answer has something to do with a competitive quote, make sure that the other aspects of the quote are comparable. If you are shopping for a kitchen appliance and get a quote that offers free delivery at a higher price, don’t you go to the cheaper place and ask for free delivery? You may have maintenance pricing that more than offsets the competitor’s cheaper equipment price. See the whole picture before you address the concerns.

    I am also assuming the prospect would prefer to do business with you but needs help justifying his decision. If you aren’t his preferred vendor, probably nothing but price will win the deal.
    Some of the choices below only apply to cash purchases and some assume a lease arrangement while some are applicable regardless. Every one of these will work for you someday while none of them will work every day. You just need to be prepared to try them all on every deal until something works. Nothing here is rocket-science, just common-sense and over 25 years of industry experience but don’t take any of them lightly. While some may seem obvious to you, none are obvious to your prospect.

    In no particular order:

    · Remove an accessory. “You can always add it later Mr. Customer.”

    · Give away an accessory or supplies. Depending on your pay-plan, it is probably less expensive to give away an accessory worth $1,000 than it is to discount $1,000.

    · Give away a printer…same principle as above, but may provide the incentive he needs. However, never suggest that they can take it home for personal use. That might constitute a bribe if the decision-maker is anyone but the owner. You might also consider giving away entry-level document management such as eCopy.

    · Step down to a slower model. They may have wanted a 30 ppm because that is the speed of what they are replacing. However, the 25 ppm units of today are as productive as the 30 ppm units of yesterday unless all of their volume is long-run/single-page.

    · Most units have multiple finishing options as well as multiple paper- feed options. What about offering a lesser option?

    · Lengthen the lease. Sometimes just adding 3 months to the term gets the job done. If they prefer to do business with you, they should be willing to commit to an extra 3 months to get it done.

    · If they have 3 months left on their old lease, add 3 months to the term and do a 90-day deferred payment lease rather than buying out the old lease. The customer gets the new equipment now but continues to make payments toward their old lease. Your payments begin when the old lease runs out. You haven’t paid the buy-out and they haven’t had to wait to get the new equipment or make dual payments.

    · Step Lease. This is a lease where the first year has a lower payment than subsequent years. “Mr. Customer, what if I had a way for you to have that lower payment for the first year, would that make it easier?” If you can get away with a higher payment for the subsequent years, great! If not, you are still better off than had you given it all away.

    · If you can’t compete apples-to-apples, bring in an orange.

    By the time you have tried all of these, the prospect will probably have voluntarily told you the real reason he isn’t buying from you and it probably had nothing to do with price to begin with. Either way, you have saved face and maintained your integrity. As long as we can say that, we’ll do OK in this business.

    Jim Parker
    Director of Sales
    Complete Business Systems, Inc.Longview, TX

    Saturday, December 22, 2007

    Document Management Software & Vircosoft

    Each month we will feature a "Guest Blogger" from third party solution companies that have a superior solution for our hardware along with being committed to the Dealer Community. This months "Guest Blogger" is Steve Breault from Vircosoft!



    VircoSoft is a nationally recognized provider of total document management solutions with their roots stemming from the office equipment and systems integration industries. Today, businesses of all sizes require more from their technology suppliers than “boxes”. They demand sound advice and solutions that will save their business time and money. They want technology solutions that increase their bottom line. Imagine showing your customer a return on investment (ROI) within 60 to 90 days. Users agree that Pinnacle is an asset not just another liability. That is powerful.

    VircoSoft’s world-class document management product, the Pinnacle Knowledge Management System™ is an extremely robust document management solution that comes standard with all the features you’ve been looking for. Pinnacle™ is actually two powerful applications in one. Pinnacle™ comes bundled with vFilerVircoSoft’s world-class automated filing system that will scan batches of documents all at once – error free. It will split batches of documents by barcode, create searchable PDF, OCR zones and full pages, recognizes multiple form types and is 100% hardware independent. That means it will work with whichever MFP or scanner you are currently selling or competing against. vFiler™ creates hands free scanning workflows by validating indexed information against your customers accounting system or database guaranteeing 100% accuracy.

    Pinnacle™ is available through Vircosoft’s rapidly expanding national and international base of Authorized Reseller and Distribution Partners. Vircosoft products offer an affordable feature laden alternative to the often over-priced “main-stream” applications. Pinnacle™ is an enterprise level product designed and priced for virtually any size business.

    Stefan Hoppe, president of DocuXtrategy say’s “VircoSoft’s solution software, sales & technical support training programs are incredible. Vircosoft is always there for us and our customers”.

    Vircosoft recognizes that every business has its own specific paper management requirements. Pinnacle™ is easily customized to reflect each individual businesses unique filing, storing, managing and retrieval needs. Imagine a system that does what you want, not what a developer has built in.

    Vircosoft has an amazing reseller training and support program and a field-tested solutions sales system that works. When is the last time you requested assistance and it took hours, sometimes days to get a response? The Vircosoft principle’s cut their teeth in the office equipment and information technology industries. They understand the challenges their resellers and distributors face every day.


    VircoSoft’s highly trained distributor and reseller partners offer a complete range of professional services, including onsite implementation, data migration from current systems, technical support and training. As a trusted partner, great service is a requirement from every Pinnacle™ Reseller and Distributor.