It was a heck of a lot easier to Copier and Managed Print Services in the past.
Now with some many providers for MFP and Managed Print Services there was a need to "Distance Myself from The Pack".
Docusultant (“DOCUSULTANT" Doc.u.sult.ant noun [dókya_súltant]. Professional advisor specializing in document management distribution and strategy.). Now, I can't tell you how many times clients have commented on the title and then asked what is a Docusultant, along with statements like "Interesting, Unique, I never seen this before". In that first moment I created curiosity and distanced myself from the titles such as Sales Rep, Account Rep, Sales Manager, Account Rep, and all the countless titles that just tell the customer that you want to sell them something.
"Just lately, I have added another resource to set myself apart from the others and I tell you, no one is doing this and this is the resource that puts you in the number one position of credibility and knowledge within the first 5 minutes after you walk in the door for your appointment. It will also help you garner new business and keep on top of all of your clients. If I posted it here, the secret would be out and I would lose my competitive edge in my market place".