Here's a quick run down with specs:
Can operate in continuous of cut sheet modes, continuous web printing at up to 30 feet per minute, cut sheet printing at up to 36 pages per minute in color, HD color printing and Single Pass Color digital technologies, continuous media feed allows for nonstop imaging, variable data printing on variable length media, ability to cut and reload between printing jobs without operator intervention, Automatic cut-on-the-fly command, width flexibility from 8.0" up to 12.9", 2 part consumables for efficient cost of operation, 2 year on-site warranty for lower operating cost, 80-90 pre-qualified media specs can be loaded into the media manager.
Where can you expect to get traction for these devices? My first thought is the food service business, any company that needs to put labels on packages, cans, bottles, etc. Local grocery stores that buy in bulk and then repackage foods, CRD, print shop, retail chains and just about every business that may be outsourcing labels. Need to know more? Go here