Tuesday, November 17, 2009

This Week in Xerox "TWIX Notes"

- Xerox scientists have developed a new coating to extend the life of organic photoreceptors (OPC drums). The new “armor” can extend the life of the drum by 33%. Goal is to improve the coating so that drums could last the life of the copier.

- Xerox announced it won a managed print services contract from Ingersoll Rand, a diversified industrial firm. Details:
- will supposedly save the customer millions over the life of contract
- contract is for 9 years
- reduce operational costs by 30%
- will also apply to the Trane division, acquired in June of 2008

- Xerox announced more modules for its ProfitAccelerator package. This package is an option that Xerox sales reps offer to customer who purchase production color devices, so that they now how to market and sell the output from their devices. The new modules are:
- Print on Demand Initiative (PODi) Customer Case Study Kit, has 105 actual variable data samples from 15 different industries
- Vertical Market Industry Kit Volume 1 offers 120 different samples from market segments; automotive, banking, healthcare, hospitality, insurance, real estate, retail, securities and investments
- Marketing4Digital (from PIA/GATF) Volume 5 provides introduction into trends and opportunities in print industry across a range of different markets.
- Customizable Calendars Print Kit
- Highlight Color Systems Samples Print Kit (for the DocuTech 128/155/180 series that uses black and spot color toner instead of CMYK)
- Sports Marketing Application contains overview and samples of a cross media
sports marketing campaign

- Xerox announced it purchased one of its largest dealers, Mr. Copy, which is headquartered in San Diego, CA. Former owner, Bob Leone, will stay one, and plans to add 30 more employees. Details:
- Started the Xerox agency in 1994
- Last year reported $44 million revenue
- Has 130 current employees
- purchase price not disclosed
- Offices in San Diego, Orange County, Los Angeles, Oakland, Silicon Valley, Reno, Portland and Eugene.
- When asked for reason for his success, Mr. Leone said:
- “We just plain outwork and out-hustle the competition”
- “This is not the place to work if you’re not a performer”
- “We measure activity and we measure results”
- “If you are not driver, you’re not going to last here”
- “We spend a lot of time training our people”
- “You can’t train attitude”

-=Good Selling=-

1 comment:

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