Monday, December 29, 2008
How upset are Sharp Copier Dealers?
Sharp finally delivers a home run with their introduction of the MX-C311 and MX-C401, a product that some feel will revolutionize the MFP market. Well, to say the least they gave Sharp Dealers a two month head start, Sharp announced that they will allow computer dealers to sell the new Frontier series of A4 color laser MFPs. The MC-311 and MC-411 will be relabeled to DX-C311 and DX-C401.
My first reaction was WHAT!!!If I were a Sharp dealer, I'd be up in arms right about now. Within 60 days you'll see these boxes all over the Internet. Well, there goes the market for A4.
I would have thought that Sharp would have been smarter about this, or at least give dealers a chance to move these systems, make some profit and prepare for the next series of A4 devices. Alas the decided that they needed to compete with the likes of HP, and Samsung for the A4 market.
It's all about the consumables and it seems like none of the manufacturers give a hoot about dealers.
-=Good Selling=-
Art Post
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2 comments:
Maybe the DX series will have different printer supplies
that are keyed for this specific series. But honestly I doubt it - It's the same as the Thermal FO and UX series of fax machines.
Sharp had different prices for different channels of their supplies.
This shouldn't be a big surprise to dealers since Sharp revealed plans to launch the MX/DX models through different channels during its annual dealer meeting last May.
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