Saturday, April 13, 2013
How Well Do You Know Your Print Drivers?
Just the other day I had a demonstration with one of our devices and I was asked about color balance, and it could be controller from the print driver. I'll admit it's been awhile since I went through all of the feature of the Ricoh print drivers. My response was "I'm pretty sure there is", and with that I checked the PCL5, PCL5c, Universal Driver. Mini PCL Driver and the Postscript driver. I found nothing on all of the those drivers. Two weeks later while preparing for another demonstration I found what I was looking for, the color balance feature was hidden by a slider that I did not see in the PCL5c driver.
I learned a lesson the hard way and thus I downloaded all of the drivers to my PC at home and went on a mission to make sure that I knew the meaning of all of the print driver features for each driver.
I went to work on all of those features that I didn't know like ICM, CLP Simulation 1, CLP Simulation 2, POP Display, and Barrier-free Color Management. I also took the time to memorize all of the thick paper settings (which there are four of them).
Over the years I've been able to win deals based on my knowledge of the print drivers for each of my devices, and recently I was not able to get a sale due me not keeping up to date with all of the new drivers. While it did take some time to learn what each feature does I'm sure it will pay off down the road. Knowledge is power right?
Just another side note on print drivers, not only is it good to know your drivers, but you should find the time to check out some of your competitors print drivers also. What make take two clicks to perform a function on the Ricoh may take 4 or 5 with the Xerox driver, or your KM driver may take one click and the Ricoh three clicks. End users want ease of use, and when I speak about the features of the print drivers to prospects who have already met with other reps, I can tell by their reactions that the other reps ignored speaking about their print driver features. Thus, I will probe some more and find specific features that will either lock the competition out or convince them that our system has more value than the other systems.