Sunday, January 8, 2012

Selling Copiers & MFP's "Add Value to You Web SIte"

More often your potential customers and current customers are using the web to do research long before you get a phone call.   They'll do much of the leg work on what they need or what they would like by searching google, reading blogs or going to web sites such as yours.  What's the problem with most web sites in the office equipment industry? There's no interaction for the for the potential new customer or the existing customer. Let's face it, your customer or potential customer will call you when they have questions that can't be answered by your web site, however if another site answers that question you may be losing opportunities.

Web sites need to have current information and something that they can interact with on a daily basis. There are some very nice office equipment web sites out there, and they incorporate a current blog, current press releases via feedzilla and there are those that have interactive polls along with widgets that can help a customer decide on what product would be best for them. Office equipment dealers that have web sites with these attributes will stand the best chance of having the customer call them and they are either ready to order or have some additional questions for the rep to answer.

I found a neat widget from the folks at Pahoda Imaging that will enhance your web site.  Best all of the widget is free.   You can get three different widgets that you can put on your blog and web site, these widgets will allow your customers to compare features and TCO for different manufacturers and models. 

1. Compare HP, Lexmark, and Xerox Printers
2.Compare HP, Lexmark, and Ricoh Printers
3.Compare HP, Lexmark, and Kyocera Printers

Keep in mind that these text link say printers however they also have MFP's in the links also.  What I like best is the ability have something that is quick, reliable and something that will help my customers understand that we are leaders in our market place and have the resources to educate them on the total cost of operation. I'm sure these widgets can be customized also, so you if you support Ricoh, Lexmark and Kyocera you'll be able to have a widget for that also (this may not be free).

-=Good Selling=-

No comments: