Wednesday, May 6, 2009
Xerox "unveils breakthrough technology"
Yup, so at 11AM tomorrow in Chicago, Xerox will have a webcast touting "breakthrough technology" that significantly reduces the cost of office color printing. Ho hum......yawn....as you can tell I'm really looking forward to this however I did take the bait and registered for the webcast.
I'm hoping this will be something earth shattering, however I'm thinking it may be as big as HP's Edgeline promo from a few years ago, and we all know how well HP's Edgeline has fared. I heard some talk about wax (crayon) technology, but I'm really not sure what they are going to introduce as the BIG COST SAVINGS of Color in the office. Of course, it all starts with what is their perception of the cost of office color printing. If they assume the average cost is 10 cents a page and get it down to a nickel that's pretty big IF it includes service and parts. So, it all depends on their perception as to where the main stream market is for the cost of a color page.
I'm not holding my breath, but I am interested to learn more!