Oce Premia Class "Saving the World One Click at a Time"

It had to happen sooner or later, and Oce seems like they may have winner under their belts with the new Premia Class line of Multifunctional Copiers. If marketed correctly and having the right price point, this could be a major change in the way office equipment is bought and sold.

Here's a statement from Oce's Premia Class brochure:

The Prémia Class is the epitome of our commitment to Design-for-Reuse. Océ was
one of the first in the industry to establish a complete Asset Recovery Factory
for this purpose. Prémia Class products are fully remanufactured from
end-of-life products to give them a new lifecycle and reduce waste. The Oce
systems are also a healthier choice for the working environment because they use
less energy, produce less waste, emit virtually no ozone or run very quietly.

In a recent blog MFPs, Refurbs, Repos Pre-Owned, I stated "Let's face it, in the last twenty four months has there been dramatic changes in with multifunctional copiers systems?". The answer is no, with every manufacturer you'll have some changes in security, LCD displays, authentication and some minor features.

Could this open the door for Manufacturers to have two lines, one dedicated to new and the other for refurbished products? The budget conscious and environmentally conscious customer would have a second choice.

If you've every been in a copier reclamation warehouse you would be astonished at the rows an rows of copiers, there are hundreds and perhaps even thousands at some location, lined up like soldiers waiting to ship out. My thoughts have always been what a waste of space and product! All of these system are off lease systems that were returned. I can tell you first hand that most copiers are returned because most leasing companies refuse to negotiate price with the end user or the copier company that has upgraded the lease at the end of the term.

Another paragraph within the OCE brochure outlines the extensive remanufacturing process:

Prémia Class products are a class above typical refurbished systems, which
may be merely cleaned and check-listed before being resold. Every Océ Prémia
Class system is built to order and undergoes a rigorous multi-point
certification process – at the component and system level – by Océ-trained
engineers and technicians. Each system is individually inspected, measured,
calibrated and checked for compliance with original specifications. This
guarantees the same quality as a newly manufactured product.

So, what if? What if Oce decides that their new machines are only available as rentals and they held the finance note on their Premia Class Systems? Smart move, they would control all of their systems, no third party involvement from leasing companies and every system would be recycled!

I'm not aware how much the Premia Class resells for, I would tend to think that it would be less than a new system, since OCE has the Premia Class will they now be able to get higher margins for new and then use the Premia Class as a fall back when price and the environment is an issue?

I like what OCE has done, and what they may be able to do down the road. Everyone benefits from the dual line scenario.

-=Good Selling=-