I like to call it GOLD CALLING! It's usually the day from hell or the day to have find some GOLDEN accounts. If you've been doing it as long as I have, you've had success and have found some of your best accounts this way!
I must say the most daunting task is to open a door where you can’t see what is on the other side, will there be rejection or jubilation! Most times it will be rejection. Get use to it, its part of the job and comes with the territory. Attitude, Attitude and more tude will help you overcome the rejection and plow ahead. You always must keep in mind that you are there to give them a better solution or a better way of doing things, and if they are not interested then that’s their loss!
What, I hate most is a NO SOLICITING sign on the door. I think it’s rude and vulgar, every single one of these companies sell something to someone. Full speed ahead right? You may want to think twice about this and send the owner or CEO a fedex letter or package. That will get their attention.
Here are a few tips to get you going.
Tip: If someone won't provide you with a business card, get out your phone and take a picture of the company name on the business directory.
Make Quality Cold Calls
Make a plan to visit those companies you'd like to do business with. Before you’re on your merry way, do some research on those companies via the Internet. Find out the name of the CEO, CFO or the principal, find out what they do and who they do business with. When you're in the office, ask for help. “Can you help me? I like to know who is the person who takes care of your managing your documents”, then ask for additional help such as “When I speak to him or her, can you help with some additional information so I can be prepared when we speak” Your main objective is to get the “right” name and you also may want to ask what the best time to contact that person is.
As soon as you get back to the office, send an opening letter and some literature. Be specific when you are going to call that person such as naming the date and the time of the phone call. Get more attention by ending the letter next day air, it may cost a little however for the right account it may well open the door!
Follow up call
Remember that date and time that you gave them for the follow up call. Use it to your advantage and stage your call at the precise time you said you would. Even if you don’t get through, the message will leave a big impression that you followed up when you said you would.
Create Interest in the first 5 seconds
Hello Mr. or Mrs. Smith. Our company specializes in the cost reduction with managing the printed page. Most companies do not know how much document printing is costing them. We'd like to present a cost free analysis of your existing costs and make recommendations for improvement if needed.
ABC (Always Be Cold Calling)
Over the years I have found Cold Calling to be the best way to find new business. Try some vertical market cold calling next time. For instance let’s say you want to focus on the Managed Print Services. Do the research on the Internet in your territory and pick out ten firms that you think would need your services. Vertical Market Cold Calls are awesome, the more you do, the more you’ll become proficient in their needs and applications.
Tip: Ask the receptionist for help, state that you're new and your objective is to just get the name of the correct contact person. Always as for help!