Monday, December 7, 2009
Copier Sales "Position Yourself as an Expert"
Do you feel that you are the one of the best at selling MFP's? Do you consult more to the end user and then let the customer buy from you? Are you consistently producing print assessment reports for customers that have and instant ROI?
If so, you need to add this weapon to your arsenal. In your territory look up the 10 largest CPA firms. Once you have them, be prepared to make the calls to success!
CPA firms are in the business of making money as are all of us, they have many business clients that have trusted their services for years and years. What we want to do is to add value to the CPA's service's that they provide to their business clients, by added a new service for their customers. A customized Print Assessment Report for their clients.
Positioning yourself as an expert in the field of print assessments, meaning you are offering your services to the CPA firm for their clients, the CPA firm can either bill out this service or include it as an additional service that they offer for their clients. Your goal is to sell your knowledge and nothing else. Have copies of Print Assessments that you have completed to show the accounting firm what the typical report entails, here you are breaking the mold from the common copier salesperson and establishing yourself as the expert. You can even offer a FREE print assessment to the accounting firm to show them your expertise and your creative ideas for print assessment and print migration.
You can start by telling them about the high cost of printing to multiple devices and that you specialize in provided a detailed print assessment cost of what they are spending and a solution to save their clients money and or productivity. Your fees can be as much as $150 per hour plus expenses for your work.
All of the information needed is at your finger tips, companies like Ricoh offer a COG (customer opportunity generator), this software program gives you real life per page cost for about 95% of all the print devices that are on the market. For the other 5% you can do your research on the Internet.
In reference to all of the print device software that is on the market..... they are ok, however nothing is better than visiting every single print device, generating a report and then interviewing the end user for their needs. Interview can uncover tremendous savings and opportunities for all.
If you would like a copy of my print assessment report please log in to the Print4Pay Hotel and become a member www.p4photel.com/eve. I'll have the document posted in the Industry Proposals and Quotes forum (you'll need to purchase a Premium Membership for $15.00)