- Xerox announced its ACS division won a contract to process child support payments for the State of Wisconsin. Contract is 8 years, with value of $30 million.
- Xerox announced it will send out a mailer to 40,000 churches in the U.S. offering them special pricing on the color wax copier, the Xerox ColorQube series. The flyer claims:
o ColorQube produces 90% less waste during use than a color laser engine (does not mention that most of color laser waste is recyclable)
o That “everyday” color pages are only 2.9 cents per page (however, Xerox does not explain that the user can only use a maximum of 8% color coverage on a letter size page….for example, this could be a logo that is slightly more than 1.3” wide, that uses all 4 colors of wax.)
- Xerox announced that it is launching a huge new advertising campaign:
o Most expensive campaign in over 20 years (rumored to be more than $200 million)
o Goal is to reposition company as more than a copier maker
o “The whole campaign is geared around disrupting the legacy perceptions of Xerox” stated Xerox Chief Marketing Officer, Christa Carone
o When asked if customers will remember the company featured in the ad instead of Xerox, Christa Carone responded; “We’ve had our eyes open that that’s one of the risks of a campaign like this. But we think because these clients are being seen in an unusual space that it will make people look twice. We think the risk is offset by the power of the creative and the relevance of the message in the marketplace.”
o “aimed at disrupting old perceptions of the Xerox brand and positioning the new Xerox as the world’s leading enterprise for business process and document management” stated Xerox CEO, Ursula Burns
o Ads will focus on products and services provided to following Xerox customers:
Proctor & Gamble
New York Mets
Marriott
Target
Ducati
University of Notre Dame
o TV ads will run on CNBC and Sunday morning news programs
o Print ads will appear in Fortune, Forbes and Wall Street Journal
o Uses tagline, “With Xerox, you’re ready for real business”
- Fuji, maker of most Xerox printers and MFPs, announced it will invest $23.4 million to increase capacity of its manufacturing plant in Guangdon Province of China.
-=Good Selling=-
1 comment:
Art, this statement is incorrect:
That “everyday” color pages are only 2.9 cents per page (however, Xerox does not explain that the user can only use a maximum of 8% color coverage on a letter size page….for example, this could be a logo that is slightly more than 1.3” wide, that uses all 4 colors of wax.)
You have confused useful color, that is billed at .006 (or the same as B&W)with everyday that is billed at 2.9
from xerox.com:
the three-tier pricing plan—divides prints into three categories:
ColorQube 9200 Series for black and white printing with useful color Black Plus Useful Color
Black-only pages and pages with low color coverage (such as typical emails, memos and Microsoft Word documents) are billed at the black-only rate, enabling very low cost color printing.
ColorQube 9200 Series for everyday color printing Everyday Color
Pages with moderate color coverage (such as typical flyers and Microsoft Excel and PowerPoint documents) are billed at slightly more than the black-only rate.
ColorQube 9200 Series for expressive, vibrant color printing Expressive Color
Pages with high color coverage (such as typical photos, brochures, newsletters and marketing materials) are billed at the current market rate for color.
http://www.office.xerox.com/color-printing-cost/color-savings/enus.html
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