Saturday, November 17, 2007

Riding the Wave of Wide Format Color Copiers!


Are you riding the wave or still looking for your surf or boogie board? As the demand for scanning (color & monochrome) is at an all time high in the general office, the demand for color scanning is also gaining popularity in the AEC (Architectural, Engineering and Construction).


Recently, a few accounts have asked me for color wide format scanners to complement their existing wide format technology.


We have the a full line of scanners available through Paradigm Imaging, so in search of a solution one day I paid a visit Paradigm Imagings web site and to review all of their wide format scanners. I was in search of a color scanner, with a 36" throat (this would be the widest document that you could insert for scanning). What I found was amazing, a good quality color scanner could retail anywhere from $12,000 to $17,000! Plus, the margins were ok at best.


Now, I've been working with Paradigm Imaging for awhile and never really saw the value of their new EIS models. To tell you the truth, I saw, I read but didn't comprehend the value of these systems! Let me tell you this, if you are selling in the AEC market place and you have not checked out the EIS models (Multifunctional Wide Format), then you're missing the wave for increased sales and solutions!


Paradigm has about 12 different EIS configurations, the one that impressed me most is the Quatra series. The Quartra series is available in three different configurations, the M, C & E.

The one that I needed is the "C" series which includes a 36" color scanner, a 24" wide format ink printer and a Rockect PC Controller. Once installed the customer can color scan, color copy, scan2print or print and this is all controlled from the touch screen UI (User Interface) that comes with the Rocket Controller. BEST OF ALL, the MSRP is only $8,995. Now you can probably guess where I'm going with this.


We now have the ability to add value to our existing wide format placements, make the calls, there is a need for wide format color scanning, & copying. If you've hit a wall with your existing monochrome devices, along with many new players now selling wide format. You now have a real story to tell and solution to sell to your existing wide format accounts. Typically wide format copies can sell for as much as $3.00 per square foot and color wide format scans can be as high as $20 per scan. So, how many square feet or wide format scans do it take to justify one of these? I have done the math, with wide format color scanning, it only takes 9 scans to justify a Quatra, and this may be the easiest path to follow when conducting the ROI.


Go ride the wave, this is really what we needed!!!!

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