Selling Copiers and MFP's "Great Copier & MFP Recession"

Through out the last six months I've been holding off with touting that the "Great Copier/MFP Recession" is kaput! After hearing from other Print4Pay Hotel Members and what I've seen and sold the last six months,I hearby decree that the "Great Copier & MFP Recession" is now over!!!! Hurray!!

What's it been, about two and half years? It's seemed alot longer for me and some others. For the first time in two and half years, I'm maintaining my numbers, but what really clued me in was the last 45 days or so. The opportunities for new devices are off the charts. That's the good news!


There is some bad news however, it seems the average selling price is lower than it's ever been before. Direct Branch pressure, quota pressure and the presence of A4 devices has squeezed the heck out of the industry.

So, how do you combat average lower selling prices? For starters you need to sell more, sell more hardware, sell more solutions and find more opportunities, there's no other way around. Find ways to work smarter and be more productive.

Some titles I'm working on for this week:

Copier Manufacturers Need to Purchase Printer Manufacturers

10 Tips to Work Smarter and Increase your Productivty

-=Good Selling=-

Selling Copy Machines "Going Green"

As a rebutal to my last blog and also to hop on the "Green" Band Wagon, I developed this for my cleints to read!

Want to Go Green!


· Eliminate your Fax Machine with a Fax Server: A fax server will eliminate the need to print faxes, which will reduce paper costs, reduce maintenance costs, and reduce toner costs along with hardware. Fax servers will also keep an digital copy of all inbound and out bound faxes (you’ll never lose another fax)

· Multifunctional Systems: These systems can print, scan, fax and copy in color for pennies and eliminate the need to have four different devices in the office. Multi-functional systems have a very low cost per page when compare to standalone fax machines, copy machines, laser or ink printers. Consider this the average laser printer and fax machine has a cost of .03 per page. Multifunctional Systems have a cost of .0125 per page. That’s a savings of over 50%! Where else can you cut your costs by over 50% these days? If you’re printing color documents on a laser printer, your savings could twice as much!

· E-copy: Easy to use software that will allow you to convert documents to pdf’s, along with the ability to markup documents (circles, arrows, lines, notes, signatures). You can even fill in text on a pdf document, along with having OCR capabilities. This software eliminates the need to print documents, add notes and re-delivery the paper document. Everything can be accomplished with out printing paper!

· Print Management Software: We all have them the inexpensive printers that we bought for a few hundred dollars. Did you know that printing in color on these devices can cost as much as 60 cents a page for ink jet and 20 cents a page for laser? Print Management software coupled with a Multifunctional System takes the guess work out of printing (which device will save me money); the software will monitor and redirect the print job the lowest cost system on your network. This inexpensive software can save thousands of dollars!

Comments are Welcome!!

My Top MFP Links!

Good ole Summertime! It seems to be wee slow everywhere, so I thought I would share some og my hottest MFP links with you. The places I go to get the info I need when I can not find it anywhere else other than the http://www.p4photel.com/

Print4Pay Hotel, nothing else like it in the world! Connect with other MFP Reps, SEs, CEs to share information, sales solutions, tech solutions and above all stay knowledgeable about with all of the products from all of the manufacturers. http://www.p4photel.com/

Guru.com allows you to connect with other professionals to customise a software or workflow solution! http://www.guru.com/

AutoCad discussion forum for printing and plotting, here you get to see what end users are really doing with your product and how they feel about it. Great for us Wide Format Gurus. http://discussion.autodesk.com/forum.jspa?forumID=30

Amortization Calculator always comes in handy when a customer asks you what the interest rate is. http://ray.met.fsu.edu/~bret/amortize.html

How Stuff Works! Need to know how it works? Take a trip here and you can rule the world with knowledge! http://computer.howstuffworks.com/web-page2.htm

Fax Server ROI Calculator punch in the information and presto you have an instant ROI for fax servers. If you didn't know it, fax servers and FOIP is the hottest solution going! http://www.captaris.com/swfresources/RightFax/ROI_Calc.html

HP Page Yields go here to become a master for HP page yields and get the low down from HP when it comes to ink jet cartridges! http://h10060.www1.hp.com/pageyield/us/en/index.html

If you have any you would like to add please feel free to post here and I will edit and update for all of us!